You’ve obtained a stable electronic mail advertising technique in your often cadenced electronic mail and now you’re able to take the following step to enhance your outcomes. It’s time so as to add electronic mail advertising automation. 

With electronic mail automation, you’ll save time by speaking related data to subscribers on the proper time, primarily based on their actions and pursuits.

You’ll know precisely who to electronic mail, what to electronic mail them, and when the perfect time to ship that electronic mail is.

What’s electronic mail advertising automation?

Electronic mail advertising automation is an electronic mail or a sequence of emails which might be despatched after a subscriber takes a particular motion like signing as much as an electronic mail listing, making a purchase order, or clicking a hyperlink. 

For instance, once you join Fixed Contact, this triggers a welcome electronic mail. This electronic mail introduces you to our enterprise, asks you to confirm your electronic mail tackle, and tells you the best way to arrange your account.

Is electronic mail advertising automation the precise selection for me?

As your online business grows and extra prospects begin flooding in, it turns into much more difficult so that you can provide unimaginable experiences to everybody who interacts with your online business.

With electronic mail advertising automation, you’ll be able to ship the identical nice expertise to your first electronic mail subscriber and your 10,000th. It saves you time and creates a greater buyer expertise.

30 p.c of execs surveyed stated the most important profit of promoting automation was the time it saved them.

You select the order, frequency, and focused content material of the message. As soon as the sequence is about up, the emails ship robotically.

Are there challenges or downsides to electronic mail automation?

The one problem with electronic mail advertising automation is it usually requires a bit work and planning upfront. Planning is simpler when you could have an concept of what you need the tip consequence to appear to be so that can assist you get began, we’ve listed some particular examples of automated electronic mail campaigns beneath which might be nice for inexperienced persons.

By the tip of this text, you’ll perceive some sensible and particular examples of electronic mail automation, and we’ll even present you a video of the best way to create your first automated electronic mail sequence in about three minutes, so learn on!

Electronic mail automation examples

Listed below are 4 of our high examples of automated electronic mail campaigns to arrange once you’re simply getting began with electronic mail automation.

1. Automated welcome emails

In a aggressive market, first impressions are all the pieces. If somebody indicators up in your electronic mail listing, it’s as much as you to thrill them instantly with attention-grabbing, useful content material and engaging provides.

The best approach to do that is with a fascinating automated welcome electronic mail sequence that ought to do three issues.

  1. Welcome new subscribers and thank them for signing up
  2. Invite them to attach additional (by following your social media, visiting your web site, coming to your brick and mortar location, and so on.)
  3. Get to know your subscribers additional, so you’ll be able to proceed sending them emails which might be related to their pursuits
Electronic mail automation is constructed into Fixed Contact. Merely click on “Create,” then “Electronic mail Automation” to get began.

Automated welcome emails attain new subscribers the second they join — at a second once they’re new to your listing and wish to hear from you. With out automation, you may not get round to manually sending a welcome electronic mail for hours and even days later, when your new subscribers have already shifted their focus elsewhere. Automation helps you attain them when it’s most impactful.

A welcome electronic mail is a good way to begin nurturing leads by means of the client journey. Nonetheless, it’s only the start. 

Extra automated electronic mail sequence

Why not go a step additional with extra electronic mail sequence? Maybe as a substitute of a welcome sequence, you wish to create a marketing campaign that helps flip one-time prospects into loyal repeat consumers. The chances are infinite and may be catered to your particular wants and targets.

2. Birthdays and anniversary emails

Everyone likes to get one thing particular for his or her birthday or anniversary. With electronic mail automation, it’s straightforward to deal with your prospects on their essential days. You possibly can preserve your prospects engaged and allow them to know they’re valued.

Begin gathering birthday data each time a brand new subscriber joins your listing so your birthday electronic mail will ship on the suitable day. 

Fixed Contact has a number of templates like this accessible for birthday and anniversary emails.

Regardless of how a lot somebody cares about your online business, it’s pure for them to lose some curiosity after they’ve been in your electronic mail listing for some time. It is a nice alternative to thank them for his or her continued help and provide them a particular birthday reward — whether or not it’s a small freebie or a useful information.

Need extra data? Try our article on Tips on how to Ship an Automated Comfortable Birthday Electronic mail.

3. Newsletters and weblog updates

In case you’ve been updating your organization weblog often, you might have a variety of nice, timeless content material on the market that doesn’t get the views it as soon as did. Think about repurposing this content material in automated electronic mail drip campaigns for newer prospects who haven’t seen this content material but.

Some concepts to remember:

  • Undergo and ensure your posts are nonetheless related and up-to-date
  • Be sure that the sequence builds upon concepts and that there’s sufficient selection to be as partaking as doable.

Bear in mind, this data may be very precious to new contacts who haven’t seen the data earlier than.

A contemporary publication electronic mail template, like this one from Fixed Contact, might help you current your content material professionally, even in case you’re brief on time.

4. Promote occasions and webinars

Electronic mail advertising campaigns are good for selling occasions, meet-ups, or webinars that your online business is working.

In any case, your subscribers ought to already be concerned with what it’s important to say, and a succession of emails is a perfect technique for getting individuals excited as your occasion attracts nearer (and ensuring they don’t overlook about it!).

Each time an individual indicators up for one in every of our webinars right here, we ship them the beneath electronic mail thanking them for registering, giving a bit element on what to anticipate from the webinar and the best way to be part of the webinar.

Right here’s an instance of an automatic webinar promotion electronic mail.

Nearer to the precise date, we ship out one other couple of reminder emails, encouraging prospects to dam off their calendars and unfold the phrase. Then, after the webinar has concluded, they robotically get despatched a hyperlink to the on-demand model of the webinar, together with some sources which might be related to the webinar’s subject.

Provided that many entrepreneurs host webinars and occasions, sending automated emails like these might help develop your online business by making certain the utmost variety of individuals both attend the occasion dwell or see the recording, so that you get the best doable return on the time you’ve invested.

Much more automated electronic mail concepts

Searching for extra examples? We’ve compiled these automated electronic mail concepts you’ll be able to incorporate into your electronic mail advertising technique that can assist develop your online business. These concepts might help you to construct belief and credibility along with your viewers, enhance your buyer engagement, and extra.

Get New & Repeat Enterprise on Autopilot 

With electronic mail automation, you are able to do extra and save time by speaking well timed, related data to your subscribers primarily based on their pursuits and their actions. 

On this video, you’ll learn the way you need to use automation to:

  • Welcome new subscribers and begin constructing relationships
  • Create several types of electronic mail sequence that map to your targets
  • Use knowledge to additional optimize and automate extra well timed and related emails
Click on on the picture above to look at the video on the Fixed Contact YouTube Channel.

Now why electronic mail advertising automation is so essential to your advertising technique

Along with the 4 examples talked about above, there are a bunch of automated emails you may ship to your prospects. It’s utterly all proper in case you don’t want to go all out proper at first. You might begin small – possibly a three-part automated electronic mail sequence to welcome new prospects to your electronic mail listing.

As a small enterprise that’s rising shortly, you might be prone to have an increasing number of issues competing in your time and a spotlight.

Nonetheless, out of all of the alternatives accessible to develop your online business, electronic mail advertising is without doubt one of the most impactful and easy. Organising automated lead nurturing campaigns might help you drive visitors to your web site and improve on-line gross sales with out having to spend an excessive amount of effort and time in recreating them for each new buyer you add to your rising subscriber listing.

Searching for extra steerage and electronic mail automation concepts? Try our free information on electronic mail advertising automation: Tips on how to Put Your Advertising and marketing on Autopilot with Electronic mail Automation.

The put up What’s Electronic mail Advertising and marketing Automation? appeared first on Fixed Contact.


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