Reading Time: 6 minutes With the sales season comes the temptation to spend more on Amazon ads. But why spend more? Spend smart. Read up on Amazon PPC campaigns and other types of Amazon ads that can help you boost sales and awareness this winter for less. From the moment you launch an Amazon campaign, you see those marketing […]
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If you’re wondering what UX copywriting is all about, you’ve come to the right place. In this post, we’ll: Begin with a definition of UX copywriting and why it’s important. Give you lots of examples of good (and bad) UX writing in action. Discuss the differences (and similarities) between UX copywriting and “conventional” copywriting. And ... Read more
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Social proof examples are everywhere. You’ve experienced it in your own life to some degree: Asking for local dining recommendations (“Who makes good sandwiches in that neighborhood?”) Inquiring about travel experiences (“How was your hostel stay in Belgium?”) Checking Yelp reviews before trying a new business (“How’s the customer service?”) Social proof is highly effective ... Read more
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Copywriting blogs are a great source of writing inspiration. Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers Effectively marketing your products and services and Convincing people to take action So why not learn from the ... Read more
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