After the frenzy of the vacation season dies down, many individuals prefer to enter the brand new yr by setting objectives and beginning recent. It is a nice time to seize their consideration, significantly if any of your earlier shoppers plan to purchase a brand new dwelling within the subsequent yr. 

With an common open charge of 17.8%, actual property electronic mail continues to be top-of-the-line advertising methods for actual property. Capitalize in your captive viewers and put your self recent in your shoppers’ minds as they set new objectives for 2022 by sending them a “Completely satisfied New Yr” actual property message.

We make it straightforward so that you can have a rising and linked consumer base with all of the advertising instruments you want, synced to the instruments you’re already utilizing.

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When to ship your New Yr electronic mail

The vacation season is likely one of the greatest instances of yr for cut price hunters to go home looking since sellers are normally extra motivated to promote within the winter. And it doesn’t matter when you ship your “Completely satisfied New Yr” actual property electronic mail proper earlier than the brand new yr or shortly after — both manner, it could assist enhance actual property gross sales this time of yr. 

If you wish to seize patrons who’re concerned about relocating inside the subsequent few months, ship out your electronic mail earlier than New Yr’s Day and inspire them with seasonal bargains. In the event you’re extra concerned about capturing long-term patrons, ship your marketing campaign shortly after the vacation to keep away from being caught in a flurry of promotional vacation emails. 

Suggestions for copywriting and messaging

Writing copy for “Completely satisfied New Yr” actual property emails shouldn’t be as easy as in different industries. Your electronic mail record probably consists of former patrons, potential sellers, and lenders, amongst others. You can ship out a easy “greatest needs for the brand new yr” electronic mail to everybody in your record, however this isn’t memorable, and it’s not more likely to generate a lot curiosity. 

When writing your emails, modify them to handle the totally different segments of your record.

A picture like this one captures the spirit of the season and leaves room for a customized and significant message in your electronic mail.

Segmenting and personalizing your messages

Divide your electronic mail record into segments so you may personalize your vacation actual property electronic mail. Individuals are extra probably to reply to a message that’s tailor-made to their pursuits. 

You possibly can break up your record into previous shoppers, potential sellers, patrons, and lenders. Then create 4 totally different messages with barely totally different New Yr’s needs. When you have an inventory of latest patrons (inside the previous yr), ship them an electronic mail wishing them a contented first New Yr of their new dwelling and remind them that you’re accessible for any questions or considerations. 

Purchasers who purchased their homes longer than a yr in the past would possibly respect a neighborhood information that includes new companies and upcoming neighborhood occasions. Or ship an electronic mail with DIY initiatives that they need to deal with within the new yr. These emails maintain your shoppers engaged with out prompting them to purchase a brand new home. As an alternative, they maintain you entrance of thoughts in case they ever want a brand new dwelling or need to refer you to a buddy. 

For patrons, write a message detailing potential winter financial savings and spotlight among the properties in your stock. Potential lenders would possibly respect a message wrapping up the yr and pertaining to potential market tendencies within the new yr. 

Maintain it brief

Your readers don’t need to learn a whole lot of copy. Maintain your messages transient however impactful. Don’t oversell your recipients with this mailing. As an alternative, present a hyperlink to your web site the place they’ll discover extra data in the event that they need to. Want them a contented vacation with a customized message and remind them you’re accessible to fulfill any of their actual property wants within the new yr.  

Your shoppers will respect the respect for his or her time.

Tie in emails together with your social media posts

When you have an lively following on social media, ship a “Completely satisfied New Yr” actual property electronic mail that expands on one in every of your common posts. This can assist to attach your electronic mail record to your social media and provide you with extra of these necessary clicks.

By celebrating native companies, The Knoll Workforce helps to construct a group with shoppers. Take a submit like this and tailor it to your shoppers, encouraging them to discover their neighborhood.

Writing topic traces that get seen

Your emails usually tend to be opened with a customized topic line. Maintain them brief and level out how the reader will profit out of your data. Greatest practices for good electronic mail topic traces embrace: 

  • Don’t use something spammy
  • Get inventive
  • Provide worth to the reader
  • Encourage a way of urgency
  • Tease what’s inside the e-mail

You can go together with a considerate, easy topic line like, “Completely satisfied New Yr in your new dwelling.” Or you may create a way of urgency with a topic line like, “Going Quick!” and add a preheader with extra data like, “Bounce on these winter dwelling costs earlier than the snow melts!”

Actual property electronic mail scripts

In the event you’re unsure the place to start out, use these scripts for inspiration to start out drafting your New Yr electronic mail. It’s also possible to take a look at Fixed Contact’s vacation electronic mail templates for eye-catching designs.

For latest shoppers

SUBJECT LINE: Completely satisfied Holidays in Your New Dwelling


Hello [client name],

Congratulations once more on buying your new dwelling! I hope you’ve loved your first vacation season. When you have any questions or want my assist, I’m a cellphone name away. 

Benefit from the New Yr!

For earlier shoppers

SUBJECT LINE: Completely satisfied New Yr! 

PREHEADER: Strive Tackling Dwelling Enhancements in 2022


Hello [client name],

That is [your name] from XYZ Realty wishing you a Completely satisfied New Yr! The daybreak of a brand new yr is a good time to start out fascinated about dwelling renovation initiatives to deal with. Listed below are among the most typical dwelling enchancment initiatives to start out in the course of the winter: 


For potential patrons

SUBJECT LINE: Change Your Perspective This Yr! 

PREHEADER: Verify Out These New Dwelling Offers


Hello [client name],

Greatest needs for the New Yr! Do you know that many properties are priced decrease within the winter as a result of there may be normally a scarcity of patrons? Final time we talked, you talked about that you just have been available in the market for a brand new dwelling, and now could be the most effective time to look. Listed below are a couple of of my present listings. Please contact me when you’re . 

[include home listings]

The following steps

As you get able to rejoice your 2021 successes, take a while to draft considerate “Completely satisfied New Yr” actual property emails that resonate with everybody in your mailing record. In the event you haven’t segmented your record but, begin sorting it into small teams of comparable contacts. 

Whenever you’ve chosen your segments, create messages which are particular and personalised. You should use these emails to take care of your consumer relationships. Preserving these up makes it simpler for shoppers to refer you to others who is perhaps concerned about shopping for a house within the new yr. So when you’ve sorted your record, select a template and begin drafting considerate New Yr’s messages to ship to your contacts this yr.

The submit Ship the Excellent ‘Completely satisfied New Yr’ Actual Property Electronic mail appeared first on Fixed Contact.


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