E-mail advertising stays the best method to nurture leads and drive conversions. However this actual fact is why your e-mail content material is competing with many others in your clients’ inboxes to get their consideration. 

So, how do you get your viewers to sit up for your content material and spend time studying it? 

The easiest way to do that is by sending interactive emails. 

By making your emails extra interactive, you’ll hold your reader engaged and nurture them to purchase from you and have interaction together with your content material. 

Let’s dive in deeper and perceive precisely what interactive e-mail content material is and what makes it work so effectively.

Desk of Contents

  • What’s an interactive e-mail? 
  • Why ship an interactive e-mail
  • Sorts of interactive e-mail content material
  • Add GIFs or movies
    • GIFs or movies
    • Surveys or polls
    • Occasion RSVPs
    • Interactive pictures
    • Gamified content material
  • 5 ideas for making interactive emails
    • 1. Use a stable e-mail advertising service supplier
    • 2. Embed movies and GIFs
    • 3. Use Fixed Contact’s Surveys and Polls function
    • 4. Construct occasion invitations 
    • 5. Use interactive instruments past the e-mail itself
  • Begin sending interactive emails now

What’s an interactive e-mail? 

Interactive emails are people who enable readers to hold out particular features proper from the e-mail physique. 

As an alternative of clicking on a hyperlink and going to a touchdown web page to go away a product score, your readers can simply select the star score proper from the e-mail itself. Equally, your person can reply a quiz, add objects to a buying cart, and achieve this far more proper from their inboxes. 

Interactive emails flip boring emails into enjoyable, distinctive experiences to your subscribers, making your content material memorable and fascinating. 

Why ship an interactive e-mail

If you concentrate on it, e-mail advertising communication solely ever takes place in a single path: from you to your reader. 

Have you ever ever loved spending time with somebody who continually spoke about themselves and by no means allow you to get a phrase in edgewise? I don’t assume so. 

Through the use of interactive e-mail advertising, you make your viewers a part of the dialog by giving them choices to reply. You additionally make varied duties simpler for them to carry out. Keep in mind, the less steps an individual has to take to do one thing, the extra possible they’re to do it. 

By creating intelligent interactive emails, you get the next advantages:

  • Extra person engagement
  • Increased conversion charges
  • Elevated social sharing 
  • Extra suggestions, opinions, and rankings
  • And the flexibility to create personalised content material

Interactive e-mail content material will give your corporation an edge and increase your advertising efforts. 

Sorts of interactive e-mail content material

The attraction of interactive e-mail advertising is that there are such a lot of several types of content material you’ll be able to share. 

Your e-mail subscribers received’t be bored and also you’ll have a nearly limitless variety of methods to interact individuals and drive gross sales. Listed here are the several types of content material you’ll be able to add to your emails to make them interactive. 

Add GIFs or movies

GIFs or movies

Including GIFs or movies to your e-mail is without doubt one of the easiest methods to take your e-mail advertising from lackluster to thrilling and interactive. Seventy-nine % of shoppers want watching movies to studying a couple of product.

So, if you need your subscribers to find out about your new product, add a gif or embed a video into your e-mail physique. Try this e-mail from Our Lady Joanie which highlights an actual buyer’s expertise whereas sharing a robust message. 

Interactive email GIF example

Surveys or polls

A survey or ballot is a good way to encourage interplay and it’s additionally an superior technique to be taught extra about your subscribers and clients. 

However individuals often affiliate surveys with having to take a number of steps which discourages individuals from doing them. 

You may interact your readers extra and make emails extra interactive by embedding a survey or ballot proper into your emails.

Interactive email poll example
From our article on the best way to write good survey questions.

Readers can submit their response with a click on or two and also you’ll get related suggestions to enhance your corporation.

Occasion RSVPs

Do you wish to improve attendance at your occasions? Then don’t simply ship your readers an invitation, add an RSVP choice to the e-mail as effectively. 

Your viewers can affirm their attendance immediately. By getting a dedication out of your viewers to attend, you’ll improve the possibilities that they’ll be at your occasion. Additionally, bear in mind to create and ship calendar invitations to your occasions. Individuals who say ‘Sure’ to point they’re attending ought to then get an e-mail or cellphone notification that may remind them to participate in it.

RSVP Example for an interactive email

Interactive pictures

Photographs are extremely partaking on their very own however you can also make them much more so by making components of a picture clickable. Or by including hyperlinks to your pictures themselves. 

When your viewers clicks on a picture in your e-mail, they’ll get taken to a touchdown web page the place they’ll discover an interactive picture. They will click on on icons or components of a picture to get a popup video, tooltips, and animations.

Such pictures are nice academic instruments which can be additionally a enjoyable and interactive method to pack extra info into your content material.

Interactive email content example - clickable image

Gamified content material

Everybody likes to play video games on their cellphone and including gaming ideas to your e-mail content material is a surefire method to seize the eye of your subscribers. 

In-email video games are a very enjoyable and entertaining method to promote your gross sales. For instance, right here’s an e-mail by Gwynnie Bee: They despatched their subscribers an e-mail with a digital scratch card. Subscribers might “scratch off” every space to disclose prizes or reductions.

Scratch Off Example

5 ideas for making interactive emails

So, you’ve discovered concerning the several types of interactive emails you can also make. Now, let’s get all the way down to how one can make them. 

You should have the correct instruments in place. And on this a part of the publish, you’ll be taught concerning the instruments you’ll want and how one can add interactive components to your e-mail advertising. 

1. Use a stable e-mail advertising service supplier

To begin with, you could use a confirmed e-mail advertising supplier like Fixed Contact. With Fixed Contact’s e-mail advertising platform, you’ll be able to simply handle your e-mail checklist, personalize your e-mail content material, and make it interactive too. 

When you choose the correct e-mail advertising supplier, you’ll make sure that your emails get delivered. And also you’ll have entry to reporting options and extra that may enable you to enhance your advertising campaigns.

2. Embed movies and GIFs

When you’ve by no means despatched an interactive e-mail earlier than, then begin with a video or GIF. With Fixed Contact,  all it’s a must to do is add a YouTube video to your e-mail by merely copying and pasting. 

inserting a video into an email in Constant Conctact
Fixed Contact makes it straightforward to simply copy and paste movies into your emails.

When you’ve by no means created a GIF earlier than, don’t fear, it’s truly fairly straightforward. You should utilize a instrument like Giphy to simply flip your photographs or movies into GIFs. Movies will hold your readers engaged longer and GIFs are certain to shock and excite.

3. Use Fixed Contact’s Surveys and Polls function

Asking your viewers for his or her suggestions or preferences is simple with Fixed Contact’s Survey and Ballot function. 

inserting a poll into an interactive email in Constant Contact
Simply drag the block you could make a ballot or survey.

All you could do is add a block to your e-mail physique and fill in the correct info.

You should utilize pre-written questions or write your individual, select from a number of completely different query varieties like a number of alternative and sliding scales, customise the emblem and colours to match your model, and embed them inside your emails. 

4. Construct occasion invitations 

One of many explanation why Fixed Contact is a superb e-mail advertising instrument is that it has drag and drop builders. That means you don’t must be a technical skilled to create attractive and fascinating emails. 

Adding an interactive RSVP block to an email

Add an occasion invite with a block and embody an RSVP button that hyperlinks to a customized registration type in order that your subscribers don’t have to leap by means of hoops to RSVP to your occasion. 

You even have the choice of together with social buttons so invitees can share the occasion with their associates.

5. Use interactive instruments past the e-mail itself

You may encourage customers to click on by means of your emails to take them to much more sturdy interactive experiences. Constructing pictures with clickable icons, popup textual content, and movies doesn’t must be onerous. There are on-line platforms like Thinglink that simply flip your common pictures into interactive ones. 

You should utilize Thinglink to create shoppable movies too; i.e. a video showcasing a lot of completely different merchandise can have popup buttons on display that lead shoppers to your web site to buy every merchandise.

Whereas these types of interactive components do require that customers click on a hyperlink inside your e-mail to take them to a different web page, they could be a worthwhile method to interact customers past what you’ll be able to embody in an precise e-mail.

Begin sending interactive emails now

There you could have it. You’ve discovered every part you could know to leverage and launch your individual interactive emails. 

Keep in mind to fluctuate your content material by — for instance — sending GIFs in a single marketing campaign and a survey within the different. However no matter you do, keep away from crowding your e-mail copy with an excessive amount of content material.

Merely including one of many interactive options talked about on this publish to your emails will make your subscribers fall in love together with your content material and have them ready in anticipation to see what enjoyable they’ll have together with your subsequent e-mail.

The publish Interactive E-mail Information + 5 Ideas for Your First Marketing campaign appeared first on Fixed Contact.

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