Text reads "using email marketing software for affiliates".

With an electronic mail marketing campaign, you may ship affiliate hyperlinks on to your subscribers’ inboxes. Nonetheless, it may be tough to create and handle affiliate emails with out the proper instruments.

Utilizing electronic mail advertising and marketing software program, any affiliate can begin constructing an electronic mail listing. Then, you may design emails that promote your affiliate hyperlinks. Many instruments may even assist you create drip campaigns to ship focused emails to the proper customers.

On this put up, we’ll clarify why you must think about using electronic mail advertising and marketing software program as an affiliate. Then, we’ll present you easy methods to get began in three easy steps. Let’s get began!

Why Associates Ought to Contemplate Utilizing Electronic mail Advertising and marketing Software program

As an affiliate marketer, electronic mail is without doubt one of the greatest mediums to share your content material. Since customers subscribed to your publication, they’re already occupied with what you need to provide.

As a substitute of sending chilly pitches, electronic mail advertising and marketing provides you entry to a receptive viewers. Which means your affiliate emails can drive extra conversions than social media advertising and marketing or Pay-Per-Click on (PPC) ads.

Should you’re new to electronic mail advertising and marketing, you need to use software program to get began. It could simplify launching an electronic mail marketing campaign and selling your affiliate merchandise.

A well-liked, highly effective possibility is ActiveCampaign. This electronic mail advertising and marketing software program lets you ship triggered messages primarily based on person engagement. Utilizing a drag-and-drop electronic mail designer and pre-made templates, you may also create lovely emails on your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium advertising and marketing instrument with excessive electronic mail supply charges. Utilizing this software program, you may design signup types and touchdown pages to draw new customers. Then, you may arrange broadcasts or automated emails that promote your affiliate merchandise:

ConvertKit home page

Moreover, MailPoet is without doubt one of the most reasonably priced electronic mail advertising and marketing software program options. Even with the free plan, you may ship 5,000 emails monthly. With over 50 pre-designed electronic mail templates, MailPoet can be very beginner-friendly:

MailPoet home page

No matter which possibility you select, electronic mail advertising and marketing software program can simplify the method of designing emails on your affiliate content material. Somewhat than sending every message manually, this software program also can automate your campaigns.

The best way to Use Electronic mail Advertising and marketing Software program for Associates (In 3 Steps)

As soon as you discover the proper software program, you may launch your first electronic mail advertising and marketing marketing campaign. Let’s focus on the easiest way to search out subscribers, create affiliate emails, and automate campaigns with electronic mail advertising and marketing instruments!

Step 1: Construct Your Electronic mail Checklist

Earlier than you begin sending out emails, you’ll want to draw new subscribers. By constructing an electronic mail listing, you may goal particular customers who signed up on your content material.

To do that, you may create an opt-in pop-up kind in your web site. It’s going to promote your mailing listing when customers entry your web page. Plus, you may provide an incentive, resembling a reduction, reward, or free transport:

Newsletter popup

With MailPoet, you may rapidly and simply create pop-ups in WordPress. First, you’ll want to put in and activate the MailPoet plugin. Then, head to MailPoet > Kinds > New Type:

New MailPoet form

Subsequent, you may select a pre-designed pop-up kind template. For this tutorial, we’ll be utilizing the Publication Signup possibility:

MailPoet popup templates

After choosing a template, open the Type Settings on the proper and select a mailing listing. Any customers who subscribe by way of this way shall be added to the listing:

Popup mailing list

Then, you may personalize the default textual content, font, colours, and pictures to suit your content material:

Customize popup content

By clicking on Preview, you may select a placement on your kind. Right here, you may also edit the pop-up width, animation, and delay:

Popup preview

Once you’re completed customizing your pop-up, choose Save.

Step 2: Select the Affiliate Hyperlinks You Need to Promote

Now it’s time to determine which affiliate hyperlinks you’ll embrace in your electronic mail marketing campaign. We don’t suggest overloading your content material with affiliate branding throughout this step. If there’s an excessive amount of promotion, customers might unsubscribe.

As a substitute, you must think about that includes affiliate hyperlinks or merchandise related to your area of interest. Your subscribers signed up for a selected kind of content material, in order that they most likely gained’t reply properly to random, unrelated hyperlinks.

For example, if you happen to’re an athlete who supplies newbie working suggestions, you may characteristic affiliate merchandise resembling trainers or foam rollers:

Affiliate blogger

It can be helpful to make use of evergreen hyperlinks. Somewhat than selling time-sensitive gives, you may proceed to reuse affiliate hyperlinks in future emails.

You must also think about which hyperlinks would be the most worthwhile. Advertising and marketing emails have a click-through fee (CTR) of 1.8 %, so that you’ll need to be certain your hyperlinks have excessive fee charges.

Lastly, it’s clever to make your hyperlinks engaging and clickable. With a cloaking plugin resembling ThirstyAffiliates, you may disguise your affiliate ID and shorten hyperlinks, resulting in extra click-throughs. It’s also possible to arrange click on monitoring to view the efficiency of your electronic mail marketing campaign.

Step 3: Design Your Emails

When you’ve collected affiliate hyperlinks and a subscriber listing, you identify your electronic mail advertising and marketing approach. For associates, this often includes a drip marketing campaign, which is a sequence of emails created with an autoresponder.

A drip marketing campaign lets you contact your subscribers constantly. This consistency can encourage loyalty and increase conversions over time.

With ConvertKit, you may design electronic mail drip campaigns that launch after a selected person interplay. After you create an account, go to Ship > Sequences:

ConvertKit sequences

Create a brand new sequence and provides it a reputation. Now you can begin modifying your electronic mail content material:

Create new ConvertKit sequence

You possibly can add photographs, personalization, social icons, and information to make your emails partaking and informative. Plus, you may embrace affiliate hyperlinks wherever you want them:

Customize affiliate emails

When you’ve created all of the emails you need to ship, you may merely drag and drop them to rearrange their order:

Email sequence order

Lastly, click on on the Settings tab to schedule your sequence. Right here, you may select the precise days and instances your emails will ship:

Sequence settings tab

When you’ve personalized these settings, click on on Revealed. Subsequent to this button, you may set a schedule for the next electronic mail:

Publish emails

This step will efficiently launch your affiliate electronic mail advertising and marketing marketing campaign!


Selling affiliate hyperlinks in an electronic mail marketing campaign can successfully goal customers already occupied with your content material. With the proper software program, you may acquire new subscribers, promote your hyperlinks, and develop a plan for upcoming emails.

To assessment, right here’s how one can begin utilizing electronic mail advertising and marketing software program as an affiliate:

  1. Construct your electronic mail listing.
  2. Select the affiliate hyperlinks you need to promote.
  3. Design your emails.

Do you have got any questions on launching an electronic mail advertising and marketing marketing campaign on your affiliate hyperlinks? Tell us within the feedback part under!

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