Text reads "using email marketing software for affiliates".

With an electronic mail marketing campaign, you possibly can ship affiliate hyperlinks on to your subscribers’ inboxes. Nonetheless, it may be troublesome to create and handle affiliate emails with out the proper instruments.

Utilizing electronic mail advertising software program, any affiliate can begin constructing an electronic mail checklist. Then, you possibly can design emails that promote your affiliate hyperlinks. Many instruments may even allow you to create drip campaigns to ship focused emails to the proper customers.

On this publish, we’ll clarify why it’s best to think about using electronic mail advertising software program as an affiliate. Then, we’ll present you how one can get began in three easy steps. Let’s get began!

Why Associates Ought to Contemplate Utilizing E-mail Advertising Software program

As an affiliate marketer, electronic mail is among the greatest mediums to share your content material. Since customers subscribed to your e-newsletter, they’re already curious about what you need to supply.

As an alternative of sending chilly pitches, electronic mail advertising offers you entry to a receptive viewers. Which means your affiliate emails can drive extra conversions than social media advertising or Pay-Per-Click on (PPC) ads.

For those who’re new to electronic mail advertising, you need to use software program to get began. It could actually simplify launching an electronic mail marketing campaign and selling your affiliate merchandise.

A well-liked, highly effective choice is ActiveCampaign. This electronic mail advertising software program lets you ship triggered messages based mostly on person engagement. Utilizing a drag-and-drop electronic mail designer and pre-made templates, it’s also possible to create lovely emails on your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium advertising instrument with excessive electronic mail supply charges. Utilizing this software program, you possibly can design signup types and touchdown pages to draw new customers. Then, you possibly can arrange broadcasts or automated emails that promote your affiliate merchandise:

ConvertKit home page

Moreover, MailPoet is among the most reasonably priced electronic mail advertising software program options. Even with the free plan, you possibly can ship 5,000 emails per 30 days. With over 50 pre-designed electronic mail templates, MailPoet can be very beginner-friendly:

MailPoet home page

No matter which choice you select, electronic mail advertising software program can simplify the method of designing emails on your affiliate content material. Quite than sending every message manually, this software program may also automate your campaigns.

Methods to Use E-mail Advertising Software program for Associates (In 3 Steps)

As soon as you discover the proper software program, you possibly can launch your first electronic mail advertising marketing campaign. Let’s focus on one of the best ways to search out subscribers, create affiliate emails, and automate campaigns with electronic mail advertising instruments!

Step 1: Construct Your E-mail Listing

Earlier than you begin sending out emails, you’ll want to draw new subscribers. By constructing an electronic mail checklist, you possibly can goal particular customers who signed up on your content material.

To do that, you possibly can create an opt-in pop-up kind in your web site. It is going to promote your mailing checklist when customers entry your web page. Plus, you possibly can supply an incentive, equivalent to a reduction, reward, or free delivery:

Newsletter popup

With MailPoet, you possibly can rapidly and simply create pop-ups in WordPress. First, you’ll want to put in and activate the MailPoet plugin. Then, head to MailPoet > Types > New Kind:

New MailPoet form

Subsequent, you possibly can select a pre-designed pop-up kind template. For this tutorial, we’ll be utilizing the Publication Signup choice:

MailPoet popup templates

After choosing a template, open the Kind Settings on the proper and select a mailing checklist. Any customers who subscribe via this type will likely be added to the checklist:

Popup mailing list

Then, you possibly can personalize the default textual content, font, colours, and pictures to suit your content material:

Customize popup content

By clicking on Preview, you possibly can select a placement on your kind. Right here, it’s also possible to edit the pop-up width, animation, and delay:

Popup preview

If you’re completed customizing your pop-up, choose Save.

Step 2: Select the Affiliate Hyperlinks You Need to Promote

Now it’s time to resolve which affiliate hyperlinks you’ll embrace in your electronic mail marketing campaign. We don’t advocate overloading your content material with affiliate branding throughout this step. If there’s an excessive amount of promotion, customers might unsubscribe.

As an alternative, it’s best to think about that includes affiliate hyperlinks or merchandise related to your area of interest. Your subscribers signed up for a particular sort of content material, in order that they in all probability received’t reply effectively to random, unrelated hyperlinks.

For example, for those who’re an athlete who gives newbie operating ideas, you possibly can function affiliate merchandise equivalent to trainers or foam rollers:

Affiliate blogger

It can be helpful to make use of evergreen hyperlinks. Quite than selling time-sensitive provides, you possibly can proceed to reuse affiliate hyperlinks in future emails.

You must also think about which hyperlinks would be the most worthwhile. Advertising emails have a click-through charge (CTR) of 1.8 p.c, so that you’ll need to make sure that your hyperlinks have excessive fee charges.

Lastly, it’s smart to make your hyperlinks engaging and clickable. With a cloaking plugin equivalent to ThirstyAffiliates, you possibly can disguise your affiliate ID and shorten hyperlinks, resulting in extra click-throughs. You may also arrange click on monitoring to view the efficiency of your electronic mail marketing campaign.

Step 3: Design Your Emails

When you’ve collected affiliate hyperlinks and a subscriber checklist, you identify your electronic mail advertising approach. For associates, this normally includes a drip marketing campaign, which is a collection of emails created with an autoresponder.

A drip marketing campaign lets you contact your subscribers persistently. This consistency can encourage loyalty and increase conversions over time.

With ConvertKit, you possibly can design electronic mail drip campaigns that launch after a particular person interplay. After you create an account, go to Ship > Sequences:

ConvertKit sequences

Create a brand new sequence and provides it a reputation. Now you can begin enhancing your electronic mail content material:

Create new ConvertKit sequence

You’ll be able to add pictures, personalization, social icons, and recordsdata to make your emails participating and informative. Plus, you possibly can embrace affiliate hyperlinks wherever you want them:

Customize affiliate emails

When you’ve created all of the emails you need to ship, you possibly can merely drag and drop them to rearrange their order:

Email sequence order

Lastly, click on on the Settings tab to schedule your sequence. Right here, you possibly can select the particular days and instances your emails will ship:

Sequence settings tab

When you’ve custom-made these settings, click on on Printed. Subsequent to this button, you possibly can set a schedule for the next electronic mail:

Publish emails

This step will efficiently launch your affiliate electronic mail advertising marketing campaign!


Selling affiliate hyperlinks in an electronic mail marketing campaign can successfully goal customers already curious about your content material. With the proper software program, you possibly can achieve new subscribers, promote your hyperlinks, and develop a plan for upcoming emails.

To evaluation, right here’s how one can begin utilizing electronic mail advertising software program as an affiliate:

  1. Construct your electronic mail checklist.
  2. Select the affiliate hyperlinks you need to promote.
  3. Design your emails.

Do you’ve gotten any questions on launching an electronic mail advertising marketing campaign on your affiliate hyperlinks? Tell us within the feedback part under!

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