Text reads "using email marketing software for affiliates".

With an e mail marketing campaign, you may ship affiliate hyperlinks on to your subscribers’ inboxes. Nonetheless, it may be tough to create and handle affiliate emails with out the appropriate instruments.

Utilizing e mail advertising and marketing software program, any affiliate can begin constructing an e mail listing. Then, you may design emails that promote your affiliate hyperlinks. Many instruments may even provide help to create drip campaigns to ship focused emails to the appropriate customers.

On this publish, we’ll clarify why it is best to think about using e mail advertising and marketing software program as an affiliate. Then, we’ll present you get began in three easy steps. Let’s get began!

Why Associates Ought to Think about Utilizing E mail Advertising Software program

As an affiliate marketer, e mail is among the finest mediums to share your content material. Since customers subscribed to your publication, they’re already desirous about what you must supply.

As a substitute of sending chilly pitches, e mail advertising and marketing offers you entry to a receptive viewers. Because of this your affiliate emails can drive extra conversions than social media advertising and marketing or Pay-Per-Click on (PPC) ads.

For those who’re new to e mail advertising and marketing, you should utilize software program to get began. It will possibly simplify launching an e mail marketing campaign and selling your affiliate merchandise.

A preferred, highly effective possibility is ActiveCampaign. This e mail advertising and marketing software program allows you to ship triggered messages primarily based on consumer engagement. Utilizing a drag-and-drop e mail designer and pre-made templates, you may also create stunning emails on your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium advertising and marketing device with excessive e mail supply charges. Utilizing this software program, you may design signup kinds and touchdown pages to draw new customers. Then, you may arrange broadcasts or automated emails that promote your affiliate merchandise:

ConvertKit home page

Moreover, MailPoet is among the most reasonably priced e mail advertising and marketing software program options. Even with the free plan, you may ship 5,000 emails per 30 days. With over 50 pre-designed e mail templates, MailPoet can also be very beginner-friendly:

MailPoet home page

No matter which possibility you select, e mail advertising and marketing software program can simplify the method of designing emails on your affiliate content material. Relatively than sending every message manually, this software program also can automate your campaigns.

How one can Use E mail Advertising Software program for Associates (In 3 Steps)

As soon as you discover the appropriate software program, you may launch your first e mail advertising and marketing marketing campaign. Let’s talk about one of the best ways to search out subscribers, create affiliate emails, and automate campaigns with e mail advertising and marketing instruments!

Step 1: Construct Your E mail Checklist

Earlier than you begin sending out emails, you’ll want to draw new subscribers. By constructing an e mail listing, you may goal particular customers who signed up on your content material.

To do that, you may create an opt-in pop-up kind in your web site. It’s going to promote your mailing listing when customers entry your web page. Plus, you may supply an incentive, resembling a reduction, reward, or free transport:

Newsletter popup

With MailPoet, you may shortly and simply create pop-ups in WordPress. First, you’ll want to put in and activate the MailPoet plugin. Then, head to MailPoet > Types > New Type:

New MailPoet form

Subsequent, you may select a pre-designed pop-up kind template. For this tutorial, we’ll be utilizing the Publication Signup possibility:

MailPoet popup templates

After deciding on a template, open the Type Settings on the appropriate and select a mailing listing. Any customers who subscribe by way of this kind will probably be added to the listing:

Popup mailing list

Then, you may personalize the default textual content, font, colours, and pictures to suit your content material:

Customize popup content

By clicking on Preview, you may select a placement on your kind. Right here, you may also edit the pop-up width, animation, and delay:

Popup preview

While you’re completed customizing your pop-up, choose Save.

Step 2: Select the Affiliate Hyperlinks You Need to Promote

Now it’s time to resolve which affiliate hyperlinks you’ll embrace in your e mail marketing campaign. We don’t advocate overloading your content material with affiliate branding throughout this step. If there’s an excessive amount of promotion, customers may unsubscribe.

As a substitute, it is best to contemplate that includes affiliate hyperlinks or merchandise related to your area of interest. Your subscribers signed up for a selected sort of content material, in order that they most likely received’t reply effectively to random, unrelated hyperlinks.

As an example, if you happen to’re an athlete who gives newbie operating suggestions, you may characteristic affiliate merchandise resembling trainers or foam rollers:

Affiliate blogger

It will also be useful to make use of evergreen hyperlinks. Relatively than selling time-sensitive presents, you may proceed to reuse affiliate hyperlinks in future emails.

You must also contemplate which hyperlinks would be the most worthwhile. Advertising emails have a click-through charge (CTR) of 1.8 p.c, so that you’ll wish to make sure that your hyperlinks have excessive fee charges.

Lastly, it’s clever to make your hyperlinks engaging and clickable. With a cloaking plugin resembling ThirstyAffiliates, you may disguise your affiliate ID and shorten hyperlinks, resulting in extra click-throughs. You can too arrange click on monitoring to view the efficiency of your e mail marketing campaign.

Step 3: Design Your Emails

When you’ve collected affiliate hyperlinks and a subscriber listing, you establish your e mail advertising and marketing method. For associates, this often entails a drip marketing campaign, which is a sequence of emails created with an autoresponder.

A drip marketing campaign allows you to contact your subscribers constantly. This consistency can encourage loyalty and enhance conversions over time.

With ConvertKit, you may design e mail drip campaigns that launch after a selected consumer interplay. After you create an account, go to Ship > Sequences:

ConvertKit sequences

Create a brand new sequence and provides it a reputation. Now you can begin enhancing your e mail content material:

Create new ConvertKit sequence

You’ll be able to add photos, personalization, social icons, and information to make your emails participating and informative. Plus, you may embrace affiliate hyperlinks wherever you want them:

Customize affiliate emails

When you’ve created all of the emails you wish to ship, you may merely drag and drop them to rearrange their order:

Email sequence order

Lastly, click on on the Settings tab to schedule your sequence. Right here, you may select the precise days and occasions your emails will ship:

Sequence settings tab

When you’ve personalized these settings, click on on Printed. Subsequent to this button, you may set a schedule for the next e mail:

Publish emails

This step will efficiently launch your affiliate e mail advertising and marketing marketing campaign!


Selling affiliate hyperlinks in an e mail marketing campaign can successfully goal customers already desirous about your content material. With the appropriate software program, you may achieve new subscribers, promote your hyperlinks, and develop a plan for upcoming emails.

To evaluation, right here’s how one can begin utilizing e mail advertising and marketing software program as an affiliate:

  1. Construct your e mail listing.
  2. Select the affiliate hyperlinks you wish to promote.
  3. Design your emails.

Do you’ve got any questions on launching an e mail advertising and marketing marketing campaign on your affiliate hyperlinks? Tell us within the feedback part beneath!

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