Text reads "using email marketing software for affiliates".

With an e mail marketing campaign, you may ship affiliate hyperlinks on to your subscribers’ inboxes. Nevertheless, it may be troublesome to create and handle affiliate emails with out the correct instruments.

Utilizing e mail advertising and marketing software program, any affiliate can begin constructing an e mail checklist. Then, you may design emails that promote your affiliate hyperlinks. Many instruments may even enable you to create drip campaigns to ship focused emails to the correct customers.

On this submit, we’ll clarify why it is best to think about using e mail advertising and marketing software program as an affiliate. Then, we’ll present you easy methods to get began in three easy steps. Let’s get began!

Why Associates Ought to Take into account Utilizing E-mail Advertising Software program

As an affiliate marketer, e mail is likely one of the finest mediums to share your content material. Since customers subscribed to your publication, they’re already concerned with what you need to supply.

As a substitute of sending chilly pitches, e mail advertising and marketing provides you entry to a receptive viewers. Which means that your affiliate emails can drive extra conversions than social media advertising and marketing or Pay-Per-Click on (PPC) commercials.

If you happen to’re new to e mail advertising and marketing, you should use software program to get began. It could actually simplify launching an e mail marketing campaign and selling your affiliate merchandise.

A preferred, highly effective possibility is ActiveCampaign. This e mail advertising and marketing software program lets you ship triggered messages primarily based on consumer engagement. Utilizing a drag-and-drop e mail designer and pre-made templates, you may as well create stunning emails to your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium advertising and marketing instrument with excessive e mail supply charges. Utilizing this software program, you may design signup types and touchdown pages to draw new customers. Then, you may arrange broadcasts or automated emails that promote your affiliate merchandise:

ConvertKit home page

Moreover, MailPoet is likely one of the most reasonably priced e mail advertising and marketing software program options. Even with the free plan, you may ship 5,000 emails monthly. With over 50 pre-designed e mail templates, MailPoet can be very beginner-friendly:

MailPoet home page

No matter which possibility you select, e mail advertising and marketing software program can simplify the method of designing emails to your affiliate content material. Somewhat than sending every message manually, this software program can even automate your campaigns.

Find out how to Use E-mail Advertising Software program for Associates (In 3 Steps)

As soon as you discover the correct software program, you may launch your first e mail advertising and marketing marketing campaign. Let’s focus on one of the best ways to search out subscribers, create affiliate emails, and automate campaigns with e mail advertising and marketing instruments!

Step 1: Construct Your E-mail Record

Earlier than you begin sending out emails, you’ll want to draw new subscribers. By constructing an e mail checklist, you may goal particular customers who signed up to your content material.

To do that, you may create an opt-in pop-up kind in your web site. It’s going to promote your mailing checklist when customers entry your web page. Plus, you may supply an incentive, akin to a reduction, present, or free transport:

Newsletter popup

With MailPoet, you may rapidly and simply create pop-ups in WordPress. First, you’ll want to put in and activate the MailPoet plugin. Then, head to MailPoet > Kinds > New Type:

New MailPoet form

Subsequent, you may select a pre-designed pop-up kind template. For this tutorial, we’ll be utilizing the Publication Signup possibility:

MailPoet popup templates

After choosing a template, open the Type Settings on the correct and select a mailing checklist. Any customers who subscribe by this way can be added to the checklist:

Popup mailing list

Then, you may personalize the default textual content, font, colours, and pictures to suit your content material:

Customize popup content

By clicking on Preview, you may select a placement to your kind. Right here, you may as well edit the pop-up width, animation, and delay:

Popup preview

Once you’re completed customizing your pop-up, choose Save.

Step 2: Select the Affiliate Hyperlinks You Need to Promote

Now it’s time to resolve which affiliate hyperlinks you’ll embrace in your e mail marketing campaign. We don’t suggest overloading your content material with affiliate branding throughout this step. If there’s an excessive amount of promotion, customers might unsubscribe.

As a substitute, it is best to think about that includes affiliate hyperlinks or merchandise related to your area of interest. Your subscribers signed up for a selected sort of content material, so that they most likely received’t reply properly to random, unrelated hyperlinks.

For example, when you’re an athlete who supplies newbie operating ideas, you may characteristic affiliate merchandise akin to trainers or foam rollers:

Affiliate blogger

It will also be helpful to make use of evergreen hyperlinks. Somewhat than selling time-sensitive affords, you may proceed to reuse affiliate hyperlinks in future emails.

You also needs to think about which hyperlinks would be the most worthwhile. Advertising emails have a click-through charge (CTR) of 1.8 p.c, so that you’ll need to make certain your hyperlinks have excessive fee charges.

Lastly, it’s smart to make your hyperlinks enticing and clickable. With a cloaking plugin akin to ThirstyAffiliates, you may disguise your affiliate ID and shorten hyperlinks, resulting in extra click-throughs. You too can arrange click on monitoring to view the efficiency of your e mail marketing campaign.

Step 3: Design Your Emails

When you’ve collected affiliate hyperlinks and a subscriber checklist, you establish your e mail advertising and marketing method. For associates, this normally entails a drip marketing campaign, which is a collection of emails created with an autoresponder.

A drip marketing campaign lets you contact your subscribers persistently. This consistency can encourage loyalty and increase conversions over time.

With ConvertKit, you may design e mail drip campaigns that launch after a selected consumer interplay. After you create an account, go to Ship > Sequences:

ConvertKit sequences

Create a brand new sequence and provides it a reputation. Now you can begin modifying your e mail content material:

Create new ConvertKit sequence

You’ll be able to add pictures, personalization, social icons, and information to make your emails partaking and informative. Plus, you may embrace affiliate hyperlinks wherever you want them:

Customize affiliate emails

When you’ve created all of the emails you need to ship, you may merely drag and drop them to rearrange their order:

Email sequence order

Lastly, click on on the Settings tab to schedule your sequence. Right here, you may select the precise days and occasions your emails will ship:

Sequence settings tab

When you’ve custom-made these settings, click on on Printed. Subsequent to this button, you may set a schedule for the next e mail:

Publish emails

This step will efficiently launch your affiliate e mail advertising and marketing marketing campaign!


Selling affiliate hyperlinks in an e mail marketing campaign can successfully goal customers already concerned with your content material. With the correct software program, you may achieve new subscribers, promote your hyperlinks, and develop a plan for upcoming emails.

To overview, right here’s how one can begin utilizing e mail advertising and marketing software program as an affiliate:

  1. Construct your e mail checklist.
  2. Select the affiliate hyperlinks you need to promote.
  3. Design your emails.

Do you might have any questions on launching an e mail advertising and marketing marketing campaign to your affiliate hyperlinks? Tell us within the feedback part under!

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