Text reads "using email marketing software for affiliates".

With an electronic mail marketing campaign, you’ll be able to ship affiliate hyperlinks on to your subscribers’ inboxes. Nevertheless, it may be tough to create and handle affiliate emails with out the suitable instruments.

Utilizing electronic mail advertising and marketing software program, any affiliate can begin constructing an electronic mail listing. Then, you’ll be able to design emails that promote your affiliate hyperlinks. Many instruments may even allow you to create drip campaigns to ship focused emails to the suitable customers.

On this put up, we’ll clarify why you must think about using electronic mail advertising and marketing software program as an affiliate. Then, we’ll present you learn how to get began in three easy steps. Let’s get began!

Why Associates Ought to Think about Utilizing E-mail Advertising Software program

As an affiliate marketer, electronic mail is likely one of the greatest mediums to share your content material. Since customers subscribed to your e-newsletter, they’re already thinking about what it’s a must to provide.

As an alternative of sending chilly pitches, electronic mail advertising and marketing offers you entry to a receptive viewers. Because of this your affiliate emails can drive extra conversions than social media advertising and marketing or Pay-Per-Click on (PPC) commercials.

For those who’re new to electronic mail advertising and marketing, you need to use software program to get began. It will possibly simplify launching an electronic mail marketing campaign and selling your affiliate merchandise.

A preferred, highly effective choice is ActiveCampaign. This electronic mail advertising and marketing software program lets you ship triggered messages based mostly on consumer engagement. Utilizing a drag-and-drop electronic mail designer and pre-made templates, you may also create stunning emails on your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium advertising and marketing instrument with excessive electronic mail supply charges. Utilizing this software program, you’ll be able to design signup kinds and touchdown pages to draw new customers. Then, you’ll be able to arrange broadcasts or automated emails that promote your affiliate merchandise:

ConvertKit home page

Moreover, MailPoet is likely one of the most reasonably priced electronic mail advertising and marketing software program options. Even with the free plan, you’ll be able to ship 5,000 emails per 30 days. With over 50 pre-designed electronic mail templates, MailPoet can also be very beginner-friendly:

MailPoet home page

No matter which choice you select, electronic mail advertising and marketing software program can simplify the method of designing emails on your affiliate content material. Relatively than sending every message manually, this software program can even automate your campaigns.

Use E-mail Advertising Software program for Associates (In 3 Steps)

As soon as you discover the suitable software program, you’ll be able to launch your first electronic mail advertising and marketing marketing campaign. Let’s focus on the easiest way to search out subscribers, create affiliate emails, and automate campaigns with electronic mail advertising and marketing instruments!

Step 1: Construct Your E-mail Checklist

Earlier than you begin sending out emails, you’ll want to draw new subscribers. By constructing an electronic mail listing, you’ll be able to goal particular customers who signed up on your content material.

To do that, you’ll be able to create an opt-in pop-up kind in your web site. It is going to promote your mailing listing when customers entry your web page. Plus, you’ll be able to provide an incentive, equivalent to a reduction, reward, or free delivery:

Newsletter popup

With MailPoet, you’ll be able to shortly and simply create pop-ups in WordPress. First, you’ll want to put in and activate the MailPoet plugin. Then, head to MailPoet > Types > New Type:

New MailPoet form

Subsequent, you’ll be able to select a pre-designed pop-up kind template. For this tutorial, we’ll be utilizing the Publication Signup choice:

MailPoet popup templates

After choosing a template, open the Type Settings on the suitable and select a mailing listing. Any customers who subscribe by means of this kind can be added to the listing:

Popup mailing list

Then, you’ll be able to personalize the default textual content, font, colours, and pictures to suit your content material:

Customize popup content

By clicking on Preview, you’ll be able to select a placement on your kind. Right here, you may also edit the pop-up width, animation, and delay:

Popup preview

If you’re completed customizing your pop-up, choose Save.

Step 2: Select the Affiliate Hyperlinks You Wish to Promote

Now it’s time to resolve which affiliate hyperlinks you’ll embrace in your electronic mail marketing campaign. We don’t suggest overloading your content material with affiliate branding throughout this step. If there’s an excessive amount of promotion, customers might unsubscribe.

As an alternative, you must contemplate that includes affiliate hyperlinks or merchandise related to your area of interest. Your subscribers signed up for a selected kind of content material, so that they most likely received’t reply properly to random, unrelated hyperlinks.

As an illustration, in the event you’re an athlete who gives newbie operating ideas, you’ll be able to function affiliate merchandise equivalent to trainers or foam rollers:

Affiliate blogger

It may also be helpful to make use of evergreen hyperlinks. Relatively than selling time-sensitive gives, you’ll be able to proceed to reuse affiliate hyperlinks in future emails.

You must also contemplate which hyperlinks would be the most worthwhile. Advertising emails have a click-through fee (CTR) of 1.8 p.c, so that you’ll wish to ensure that your hyperlinks have excessive fee charges.

Lastly, it’s smart to make your hyperlinks engaging and clickable. With a cloaking plugin equivalent to ThirstyAffiliates, you’ll be able to disguise your affiliate ID and shorten hyperlinks, resulting in extra click-throughs. You may also arrange click on monitoring to view the efficiency of your electronic mail marketing campaign.

Step 3: Design Your Emails

When you’ve collected affiliate hyperlinks and a subscriber listing, you identify your electronic mail advertising and marketing method. For associates, this normally includes a drip marketing campaign, which is a sequence of emails created with an autoresponder.

A drip marketing campaign lets you contact your subscribers persistently. This consistency can encourage loyalty and enhance conversions over time.

With ConvertKit, you’ll be able to design electronic mail drip campaigns that launch after a selected consumer interplay. After you create an account, go to Ship > Sequences:

ConvertKit sequences

Create a brand new sequence and provides it a reputation. Now you can begin enhancing your electronic mail content material:

Create new ConvertKit sequence

You possibly can add photos, personalization, social icons, and information to make your emails participating and informative. Plus, you’ll be able to embrace affiliate hyperlinks wherever you want them:

Customize affiliate emails

When you’ve created all of the emails you wish to ship, you’ll be able to merely drag and drop them to rearrange their order:

Email sequence order

Lastly, click on on the Settings tab to schedule your sequence. Right here, you’ll be able to select the precise days and occasions your emails will ship:

Sequence settings tab

When you’ve custom-made these settings, click on on Revealed. Subsequent to this button, you’ll be able to set a schedule for the next electronic mail:

Publish emails

This step will efficiently launch your affiliate electronic mail advertising and marketing marketing campaign!


Selling affiliate hyperlinks in an electronic mail marketing campaign can successfully goal customers already thinking about your content material. With the suitable software program, you’ll be able to acquire new subscribers, promote your hyperlinks, and develop a plan for upcoming emails.

To evaluate, right here’s how one can begin utilizing electronic mail advertising and marketing software program as an affiliate:

  1. Construct your electronic mail listing.
  2. Select the affiliate hyperlinks you wish to promote.
  3. Design your emails.

Do you’ve any questions on launching an electronic mail advertising and marketing marketing campaign on your affiliate hyperlinks? Tell us within the feedback part beneath!

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