Text reads "using email marketing software for affiliates".

With an electronic mail marketing campaign, you’ll be able to ship affiliate hyperlinks on to your subscribers’ inboxes. Nonetheless, it may be tough to create and handle affiliate emails with out the fitting instruments.

Utilizing electronic mail advertising software program, any affiliate can begin constructing an electronic mail checklist. Then, you’ll be able to design emails that promote your affiliate hyperlinks. Many instruments may even provide help to create drip campaigns to ship focused emails to the fitting customers.

On this put up, we’ll clarify why it is best to think about using electronic mail advertising software program as an affiliate. Then, we’ll present you the right way to get began in three easy steps. Let’s get began!

Why Associates Ought to Contemplate Utilizing E mail Advertising Software program

As an affiliate marketer, electronic mail is among the greatest mediums to share your content material. Since customers subscribed to your publication, they’re already curious about what it’s important to supply.

As a substitute of sending chilly pitches, electronic mail advertising provides you entry to a receptive viewers. Because of this your affiliate emails can drive extra conversions than social media advertising or Pay-Per-Click on (PPC) ads.

Should you’re new to electronic mail advertising, you should use software program to get began. It may possibly simplify launching an electronic mail marketing campaign and selling your affiliate merchandise.

A well-liked, highly effective possibility is ActiveCampaign. This electronic mail advertising software program lets you ship triggered messages based mostly on person engagement. Utilizing a drag-and-drop electronic mail designer and pre-made templates, you can even create lovely emails in your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium advertising instrument with excessive electronic mail supply charges. Utilizing this software program, you’ll be able to design signup kinds and touchdown pages to draw new customers. Then, you’ll be able to arrange broadcasts or automated emails that promote your affiliate merchandise:

ConvertKit home page

Moreover, MailPoet is among the most inexpensive electronic mail advertising software program options. Even with the free plan, you’ll be able to ship 5,000 emails monthly. With over 50 pre-designed electronic mail templates, MailPoet can also be very beginner-friendly:

MailPoet home page

No matter which possibility you select, electronic mail advertising software program can simplify the method of designing emails in your affiliate content material. Moderately than sending every message manually, this software program may also automate your campaigns.

How one can Use E mail Advertising Software program for Associates (In 3 Steps)

As soon as you discover the fitting software program, you’ll be able to launch your first electronic mail advertising marketing campaign. Let’s focus on one of the simplest ways to seek out subscribers, create affiliate emails, and automate campaigns with electronic mail advertising instruments!

Step 1: Construct Your E mail Record

Earlier than you begin sending out emails, you’ll want to draw new subscribers. By constructing an electronic mail checklist, you’ll be able to goal particular customers who signed up in your content material.

To do that, you’ll be able to create an opt-in pop-up type in your web site. It’s going to promote your mailing checklist when customers entry your web page. Plus, you’ll be able to supply an incentive, reminiscent of a reduction, present, or free delivery:

Newsletter popup

With MailPoet, you’ll be able to shortly and simply create pop-ups in WordPress. First, you’ll want to put in and activate the MailPoet plugin. Then, head to MailPoet > Kinds > New Type:

New MailPoet form

Subsequent, you’ll be able to select a pre-designed pop-up type template. For this tutorial, we’ll be utilizing the E-newsletter Signup possibility:

MailPoet popup templates

After choosing a template, open the Type Settings on the fitting and select a mailing checklist. Any customers who subscribe by means of this manner shall be added to the checklist:

Popup mailing list

Then, you’ll be able to personalize the default textual content, font, colours, and pictures to suit your content material:

Customize popup content

By clicking on Preview, you’ll be able to select a placement in your type. Right here, you can even edit the pop-up width, animation, and delay:

Popup preview

Once you’re completed customizing your pop-up, choose Save.

Step 2: Select the Affiliate Hyperlinks You Need to Promote

Now it’s time to resolve which affiliate hyperlinks you’ll embody in your electronic mail marketing campaign. We don’t advocate overloading your content material with affiliate branding throughout this step. If there’s an excessive amount of promotion, customers may unsubscribe.

As a substitute, it is best to think about that includes affiliate hyperlinks or merchandise related to your area of interest. Your subscribers signed up for a selected kind of content material, in order that they in all probability gained’t reply effectively to random, unrelated hyperlinks.

For example, when you’re an athlete who gives newbie working suggestions, you’ll be able to function affiliate merchandise reminiscent of trainers or foam rollers:

Affiliate blogger

It can be helpful to make use of evergreen hyperlinks. Moderately than selling time-sensitive gives, you’ll be able to proceed to reuse affiliate hyperlinks in future emails.

You also needs to think about which hyperlinks would be the most worthwhile. Advertising emails have a click-through price (CTR) of 1.8 %, so that you’ll need to ensure your hyperlinks have excessive fee charges.

Lastly, it’s smart to make your hyperlinks engaging and clickable. With a cloaking plugin reminiscent of ThirstyAffiliates, you’ll be able to disguise your affiliate ID and shorten hyperlinks, resulting in extra click-throughs. You too can arrange click on monitoring to view the efficiency of your electronic mail marketing campaign.

Step 3: Design Your Emails

When you’ve collected affiliate hyperlinks and a subscriber checklist, you establish your electronic mail advertising method. For associates, this often includes a drip marketing campaign, which is a collection of emails created with an autoresponder.

A drip marketing campaign lets you contact your subscribers persistently. This consistency can encourage loyalty and increase conversions over time.

With ConvertKit, you’ll be able to design electronic mail drip campaigns that launch after a selected person interplay. After you create an account, go to Ship > Sequences:

ConvertKit sequences

Create a brand new sequence and provides it a reputation. Now you can begin enhancing your electronic mail content material:

Create new ConvertKit sequence

You possibly can add photos, personalization, social icons, and recordsdata to make your emails partaking and informative. Plus, you’ll be able to embody affiliate hyperlinks wherever you want them:

Customize affiliate emails

When you’ve created all of the emails you need to ship, you’ll be able to merely drag and drop them to rearrange their order:

Email sequence order

Lastly, click on on the Settings tab to schedule your sequence. Right here, you’ll be able to select the precise days and occasions your emails will ship:

Sequence settings tab

When you’ve personalized these settings, click on on Revealed. Subsequent to this button, you’ll be able to set a schedule for the next electronic mail:

Publish emails

This step will efficiently launch your affiliate electronic mail advertising marketing campaign!


Selling affiliate hyperlinks in an electronic mail marketing campaign can successfully goal customers already curious about your content material. With the fitting software program, you’ll be able to acquire new subscribers, promote your hyperlinks, and develop a plan for upcoming emails.

To overview, right here’s how one can begin utilizing electronic mail advertising software program as an affiliate:

  1. Construct your electronic mail checklist.
  2. Select the affiliate hyperlinks you need to promote.
  3. Design your emails.

Do you have got any questions on launching an electronic mail advertising marketing campaign in your affiliate hyperlinks? Tell us within the feedback part under!

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