You in all probability already know that first impressions are key in the case of rising what you are promoting. However past the primary impression, you additionally want to remain prime of thoughts with new contacts, particularly as you’re first constructing your relationship with them.
So how do you make a powerful first impression and keep top-of-mind within the essential days after a contact first indicators up on your e-mail record? With an automated welcome e-mail sequence.
An e-mail welcome sequence is an important a part of any e-mail advertising and marketing technique. The second when a brand new contact indicators up on your e-mail record is so essential as a result of they’re expressing that they need to listen to from you. You don’t wish to squander that second — or your relationship with this new contact — by neglecting to succeed in out to them.
In case your new contacts have to attend on your subsequent usually scheduled e-mail e-newsletter, it’s doable that you just lose the momentum began when somebody makes the choice to hitch your e-mail contact record.
Consider it this manner — If a possible buyer was calling what you are promoting on the telephone to precise curiosity, you’d reply the telephone straight away and attempt to make an excellent first impression, proper? You wouldn’t wait to name them again at a later date, maybe after they now not have a necessity on your services or products. So be sure you’re doing the identical together with your emails — join together with your new buyer leads after they wish to hear from you.
On this article, I’ll present you why a welcome e-mail sequence is so essential, what to incorporate in your welcome sequence emails, and a few examples that you should utilize to construct your personal automated welcome e-mail sequence.
- First — what’s an automatic welcome e-mail sequence?
- Why you want to arrange an automatic welcome e-mail sequence
- What number of emails ought to be in a welcome sequence?
- What to incorporate in your automated welcome sequence
- Welcome sequence e-mail examples by business
- An automatic welcome sequence that feels private is what you need.
- Need extra assist together with your on-line advertising and marketing efforts?
First — what’s an automatic welcome e-mail sequence?
Nonetheless not precisely positive what an automatic welcome e-mail sequence is? Don’t fear! Watch our resident specialists Dave and Jenna clarify within the video beneath.
Why you want to arrange an automatic welcome e-mail sequence
An automatic welcome e-mail sequence lets you set the stage on your new contact whereas growing engagement and gross sales on the similar time.
The perfect half is that you just arrange your welcome sequence as soon as, and it really works for you indefinitely. The expertise is similar on your first e-mail contact or your thousandth.
Why does a welcome e-mail sequence should be automated?
Automating your welcome e-mail sequence is all about timing. E mail advertising and marketing automation is so efficient as a result of it lets you attain shoppers at a time that’s proper for them. In case you are sending your welcome emails manually, their timing will probably be based mostly on what works for you, not your new contact.
You need your new e-mail subscribers to listen to from you as quickly as they join your record. At that second, you’re top-of-mind for them and so they’re anticipating to listen to from you. It’s additionally reassuring to instantly obtain that first e-mail as affirmation that they efficiently subscribed.
What number of emails ought to be in a welcome sequence?
We advocate that your welcome e-mail sequence have not less than two emails: An preliminary welcome e-mail and an invite to attach additional.
In the event you’re feeling formidable and wish to study extra about who your new subscribers are, you’ll be able to add a 3rd e-mail to your welcome sequence to get to know your contacts higher.
Learn on for extra particulars about what every of those emails contains and why they’re essential.
Shouldn’t one welcome e-mail be sufficient?
I do know what you’re pondering: Why do I must ship greater than a welcome e-mail?
The issue with solely sending a single welcome e-mail is that most individuals are inclined to overstuff it with info. The extra you attempt to add to a single message, the much less efficient your e-mail turns into, merely since you’re attempting to do extra abruptly.
You additionally miss the chance to get what you are promoting in entrance of your contact a number of occasions at a degree after they’re extremely engaged.
A brief sequence of emails designed to extend engagement and gross sales together with your new contacts works greatest.
What to incorporate in your automated welcome sequence
Plan on sending your automated welcome emails to your whole new e-mail contacts. First, we’ll go over every of those three welcome emails to indicate you their function and what to incorporate. Subsequent, we’ll present you some examples of how these emails may look as soon as they’re all arrange and despatched out.
1. The primary welcome e-mail
The primary welcome e-mail is essential. Think about somebody walked into your retailer, and everybody ignored them. In the event you don’t ship a well timed automated welcome e-mail, you’re doing precisely that.
The aim of that welcome e-mail is to reaffirm to your contact that they’ve made an excellent resolution to hitch your e-mail record.
And to meet on any provide that you just made in trade for his or her e-mail handle. Particular presents are one of many the reason why folks signal as much as e-mail lists.
When must you ship your first automated welcome e-mail?
An prompt response is essential at this stage. Schedule this e-mail to ship instantly after somebody joins your record.
What must you say within the first welcome e-mail?
This welcome e-mail ought to:
- Thank the subscriber for becoming a member of your e-mail record
- Welcome them to your model or enterprise
- Inform them what they’ll anticipate in future emails, together with the opposite emails in your welcome sequence, in addition to any ongoing emails you may have arrange, like a month-to-month e-mail e-newsletter.
Right here’s an instance of tips on how to write your welcome e-mail:
Thanks for becoming a member of us!
You’ll obtain two extra emails from us over the following 5 days, after which you’ll be able to anticipate to listen to from us on a [frequency] foundation with [general content of your ongoing emails].
[Your offer will likely be one of the following. Choose the ONE that works for you.]
- Right here is your [coupon/download].
- Right here is our [provide something your new contact should know about. For example, link to a schedule, menu, or some other helpful information].
- Go to us at [website/physical location].
This primary e-mail ought to be quite simple and easy. Purpose to make use of a heat and welcoming tone, identical to you’ll should you had been first assembly a possible new buyer in particular person or over the telephone.
After getting this e-mail arrange, you’re prepared for the second e-mail in your welcome sequence: The invitation to attach.
2. Invitation to attach
New contacts might not be aware of the best way what you are promoting operates and the methods they’ll join with you in the event that they need assistance. Use your second welcome sequence e-mail to get them the knowledge they want about your social channels, a subject that the majority clients wish to learn about, or how they’ll contact you if they’ve questions.
When must you ship your invitation to attach e-mail?
Ship this e-mail about two days after they’ve acquired the primary welcome e-mail.
What must you say in your invitation to attach e-mail?
This e-mail ought to embody two essential issues:
- How subscribers can additional join with you (most definitely in your social media channels)
- Why they need to additional join with you. Inform them what they get out of following you on social media — will they obtain product updates? Reductions? Details about occasions? Make it value their whereas.
Attempt one of many following:
Most new contacts wish to learn about [topic] so we’re making it straightforward to get the knowledge you want.
Go to [page] on our web site
We’d love to listen to from you! Give us a [call/email] so we are able to [benefit to calling. For example, answer your specific questions, provide a free consultation, something else you offer].
Get in contact with us at [phone number and/or contact email].
When you’ve arrange your invitation to attach, you’re prepared for the third and closing e-mail in your welcome sequence.
3. Get to know your contacts
The extra you recognize about your e-mail contacts, the simpler it’s so that you can encourage motion by sending them related info and presents.
Use this closing non-obligatory e-mail in your welcome sequence to get to know a bit about your new e-mail contacts so you will get higher at sending the content material they’re most curious about.
When must you ship your “get to know your contacts” e-mail?
Ship this e-mail about 4 days after your “invitation to attach” e-mail.
What must you embody in your “get to know your contacts” e-mail?
This e-mail is all about attending to know your clients higher, so take into consideration what info could be useful to know after which ask them for it. This e-mail ought to embody issues like:
- A heat ask for extra of their info, together with how you propose to make use of it. Be clear — will you utilize it to make their e-mail extra related? To ship a particular provide on their birthday? Give them an concept of your plans for the way you’ll use the knowledge they supply.
- A survey to really accumulate that info
Use these instance scripts to construct your “get to know your contacts” e-mail:
We’d like to study a bit extra about you so we are able to ship you a particular present in your birthday.
We’d like to study a bit extra about you so we are able to tailor the emails we ship to your particular pursuits.
We’d like to study a bit extra about you so we may give credit score the place credit score is due.
How did you hear about us? [single questions survey]
Subsequent, be sure you truly use that helpful knowledge to make future emails extra related with e-mail segmentation or personalization.
Don’t be afraid to change these welcome sequence scripts to match the tone and persona of what you are promoting.
The hot button is to focus in your new contact and supply them worth with every message.
Use the scripts above as a information. Faux you’re chatting with your new contact nose to nose. How would you say it? That’ll assist your e-mail really feel private and fewer like a script.
Welcome sequence e-mail examples by business
Now let’s check out what a completed welcome sequence appears like in motion, with these automated welcome e-mail examples sorted by kind of enterprise or group. You’ll discover an instance of the primary welcome e-mail and the invitation to attach.
Retail welcome e-mail sequence examples
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