I’ve a confession — I like footwear. 

I like them a lot that I as soon as obtained a handwritten notice from a retailer for purchasing so many. 

I additionally love the yearly automated completely happy birthday e-mail that my favourite shoe retailer sends.

It might be automated but it surely brightens my day and makes me really feel particular. 

And, it at all times has a coupon, which I fortunately use. 

Are you utilizing automated completely happy birthday emails in your advertising efforts? 

Birthday emails delight your viewers, enhance loyalty and retention, and generate long-term enterprise outcomes.

If you happen to’re diving into the world of e-mail advertising automation, birthday emails are a fantastic place to begin as a result of they’re fast and simple to arrange. 

The best way to ship an automatic completely happy birthday e-mail to your subscribers

Sending an automatic birthday e-mail annually requires you to gather your contacts’ birthday info.

One choice is to gather the birthday at first of your relationship, proper once they subscribe to your listing. Merely add the birthday area to any sign-up kinds you employ. Keep in mind to maintain your kind as quick as potential so individuals are extra more likely to full the data. 

Providing a birthday coupon or present might be a good way to entice folks to affix your listing within the first place. Allow them to know that they’ll be added to your common e-mail listing and the worth they’ll obtain from these emails.

automated happy birthday email
Entice potential subscribers with a present for his or her birthdays.

When you’ve got current contacts, however not their birthday, ask them to replace their profile with you. Each e-mail you ship consists of an “replace profile” hyperlink within the footer. Direct your subscribers to click on the hyperlink and full the shape.

I like to recommend creating an e-mail that solely focuses on asking subscribers to replace their info with you. That approach they gained’t be distracted by another info or gives. 

Additionally, let folks know why you’re asking them to replace their profile. You may say one thing reminiscent of “We’d wish to ship you a particular present in your birthday. Please replace your profile with us.”

See the e-mail instance beneath. Discover how easy and centered it’s to direct folks to click on the ‘replace profile’ hyperlink.

automated happy birthday email
Acquire birthday info from current contacts by way of the Replace Profile hyperlink.

When your subscribers click on the hyperlink, the Replace Profile Electronic mail shall be despatched to their inbox with a hyperlink to replace their info. You possibly can customise the Replace Profile Electronic mail together with your emblem, branding, and message particulars. 

Make sure you customise the replace profile kind with the birthday area. Once more, solely ask for the data that’s completely vital.

automated happy birthday email
Instance Replace Profile kind.

Create and design your birthday e-mail template

In the case of designing a fantastic birthday e-mail, it’s alright to have some enjoyable.

Incorporate your branding, but additionally add in some celebratory components to spice issues up a bit. 

Fixed Contact gives simply customizable birthday templates to kickstart your birthday message. Begin with a contented birthday e-mail template and modify it to fit your wants.

best happy birthday email templates
Fixed Contact gives the most effective completely happy birthday templates.

Add a supporting picture to catch your subscribers’ consideration. You possibly can add your personal imagery or select from a wide range of playful designs within the inventory picture gallery straight in Fixed Contact. 

automated happy birthday email templates
Be daring together with your design to face out from different emails you ship.

Need one thing a bit fancier? Strive including a birthday video or animated GIF that provides motion to catch the attention of your subscriber.

The best way to write your automated birthday e-mail message

When you’ve spent a while designing your birthday template, take into consideration your message.

You don’t want to write down paragraphs of knowledge, make it quick and honest. Write the e-mail to let your subscribers know simply how a lot they imply to you and that you just respect their enterprise or assist.

Use the headline textual content to say “Completely happy Birthday” and embrace one thing about your supply in case you have one. 

Within the physique textual content, write a number of sentences to rejoice your subscriber – want them a beautiful day and 12 months forward. Don’t overlook so as to add in some particulars about your supply and why it issues to your reader. 

Even your birthday e-mail ought to embrace a name to motion that pertains to your supply. If you happen to aren’t together with a suggestion, you possibly can merely encourage them to go to your web site. 

Make your automated birthday e-mail really feel extra private

Along with feeling well timed and related, your automated birthday e-mail ought to make the recipient really feel just like the focus. Add their title or different particulars within the topic line and even throughout the physique of the e-mail. 

You possibly can even create separate birthday emails that focus on completely different teams of subscribers. For instance, in case you have a bunch of VIP members or donors ship them a novel supply or message. In the long run, maintain your content material related to resonate with every particular person subscriber.

Don’t overlook to incorporate a present in your completely happy birthday e-mail

All people loves presents on their birthday. If potential, embrace a particular present. It could possibly be a free merchandise, coupon, or perhaps a complimentary service that would carry them again to your online business.

If you happen to do supply a present, contemplate including a component of thriller. You may have them click on to “reveal your thriller supply” or one thing to pique their curiosity.

The best way to schedule your automated birthday e-mail

After you have crafted your birthday e-mail, it’s able to be scheduled. Scheduling an automatic birthday e-mail implies that it is going to be despatched annually on every contact’s birthday.

In Fixed Contact, you may select to schedule your e-mail on their birthday or as much as 14 days earlier than. 

automated happy birthday email send page
Schedule your automated birthday e-mail on the day earlier than your contact’s birthday.

Take into account the supply or info you’re sending to decide on the appropriate timing. When you’ve got a suggestion that will make sense for them to redeem earlier than their birthday, you may select as far out as 14 days. 

Many birthday emails are despatched on a contact’s start date. So your message could stand out much more by sending earlier than the precise birthdate.

Watch the on-demand webinar: Sensible Makes use of for Electronic mail Automation

gif with link to Constant Contact webinar, "Practical Uses for Email Automation"
Click on on the picture above to be taken to the recorded webinar.

On this webinar, we go over all the sensible methods you should utilize e-mail automation to save lots of time and drive outcomes — together with the way to arrange a contented birthday automation e-mail.

Arrange a contented birthday automation e-mail at this time!

Begin accumulating birthday info after which design a birthday e-mail template to ship mechanically yearly.

Utilizing an automatic birthday e-mail saves you time, makes your contacts really feel particular, and might stimulate gross sales making automated birthday emails a win-win scenario for everybody.

The submit The best way to Ship an Automated Completely happy Birthday Electronic mail appeared first on Fixed Contact.


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