“Individuals who say it can’t be accomplished shouldn’t interrupt those that are doing it.” – George Bernard Shaw
On July twentieth, 2014, I celebrated my 2-year anniversary working as a contract copywriter on Upwork. The date additionally marked the shut of a 12-month interval by which I’d earned $100,000. Sure, all from Upwork.
Folks mentioned it couldn’t be accomplished.
I’ve had this mentioned to me personally, and I’ve seen numerous posts on boards from freelancers who say it’s not possible to make a full time dwelling on websites like Upwork.
Right here’s one little gem particularly:
However posts like this completely miss the purpose. This one particularly is stuffed with purple herrings.
As a result of being a profitable freelancer isn’t about journalism, newspapers or advert companies. It’s about fixing individuals’s issues and offering worth to their enterprise.
If you are able to do that, and be/grow to be excellent at your craft, then your background shall be completely irrelevant. And if you happen to can’t, then you possibly can have advert company expertise like Don Draper, and also you’ll nonetheless starve.
All of this misinformation wouldn’t trouble me a lot apart from I understand how straightforward it may be to imagine it whenever you’re simply beginning out. Or after you’ve hit a brick wall in your earnings. It’s like being saddled with “freelancer kryptonite.”
Take into account this publish the antidote.
As a result of as you’re going to see, if I can do it, nearly anybody can.
So if you happen to’re making an attempt to determine tips on how to generate profits on Upwork, this one’s for you.
Writer’s notice: I initially wrote this publish about Elance, which has since rebranded into Upwork. Whereas the publish stays as related as ever, I’ve made some minor beauty updates to replicate the change
Suppose you want earlier expertise to generate profits on Upwork?
It’s a good query. It could be completely pure to wonder if or not I’d ever labored for an company, whether or not I’d had any articles or books revealed, or whether or not I’d studied writing or journalism in faculty.
Not solely did I not do any of these issues, however I feel you’ll agree that I had nearly all the pieces working in opposition to me.
This was my scenario at floor zero of my Upwork profession:
- No copywriting expertise
- No faculty diploma
- No company expertise
- No freelancing expertise
- No different earnings supply
In different phrases, I actually did roll away from bed one morning and determine to name myself a copywriter.
And I feel it’s secure to say that no matter who you’re or what you’re going by way of, there’s probability you can also make a full time dwelling (or two) on Upwork. It isn’t 1983 anymore, and also you actually don’t want anybody’s permission or approval to do it.
The ability of focus
For years now, freelancing boards and blogs have been bombarded with posts by freelancers complaining that there aren’t sufficient good purchasers on Upwork to make a good dwelling.
However I’ve by no means purchased into this argument.
I noticed — and proceed to see — loads of good purchasers on Upwork with my very own eyes.
I used to be even lucky sufficient to land a few them fairly early on (they paid effectively, have been straightforward to work with, and a number of other of those Upwork purchasers are nonetheless giving me common repeat enterprise to this present day).
It isn’t like Upwork allots you a sure variety of premium purchasers after which cuts off your provide. You’re free to search out as many as you possibly can. I knew if I might discover 2, then I might in all probability discover 5, 10, 20, and past.
So I made a decision to go in opposition to the established order and focus all of my efforts completely on Upwork.
As a substitute of losing time on the infinite advertising and marketing ways freelancers get lured into, I constructed my freelancing profession with:
- NO running a blog
- NO networking
- NO chilly contacting
- NO social media
- NO newsletters or comply with up emails
- NO accounts on different freelancing websites
Basically, I outsourced all of my advertising and marketing to Upwork. And the plan labored like gangbusters.
I gained a number of jobs. I had sufficient time to commit to doing them proper. I bought loads of repeat enterprise and nice suggestions. And I constructed up an superior Upwork profile that rapidly stood out to top of the range purchasers.
Each single day, tons of certified purchasers flock to Upwork for the categorical function of hiring freelancers.
To me, making an attempt to generate leads by myself as a substitute of leveraging all of their advertising and marketing energy would have been like going buffalo searching as a result of I used to be within the temper for a bison burger. Hitting up the meat counter at Entire Meals works so a lot better.
Do Upwork purchasers pay much less?
Anybody who actually believes that the charges on Upwork are one way or the other inherently low resides in a self-imposed jail.
Let’s have a look at an actual life instance. The consumer within the screenshot under employed me to put in writing some weblog posts for her firm’s web site. Do you assume her finances magically shrank simply because she employed me on Upwork?
In the event you assume that query is ridiculous, that’s how nutty this whole superstition actually is.
Positive, some purchasers come to Upwork on the lookout for deal.
Guess what? Some individuals stroll right into a Mercedes dealership on the lookout for deal too. They’ll drive off in a model new Benz for lower than the value of a Camry. This doesn’t change the truth that there are many others who’re blissful to spend 2-10x that.
And by the way in which, whether or not it’s Upwork or the automobile dealership, each of a lot of these purchasers supply worth (extra on that in a minute).
“However don’t the low bidders drive down costs?”
Upwork isn’t an economics classroom, and freelancing providers don’t commerce like commodities on the Chicago Mercantile Change.
A minimum of not if you happen to’re prepared to place some work into your sport. Supply the suitable service to the suitable purchasers, packaged in the suitable method, and your market worth goes method up.
One of many methods I do know it’s because, after I’m awarded a job, I’m normally the very best bidder.
(…by the way in which, all of the above jobs became repeat enterprise.)
Not like the complainers, I pay no consideration to the proportion of Upwork jobs posted by larger paying purchasers.
In fact there are going to be fewer of these, the identical method on-line relationship websites aren’t totally populated by potential mates who’re all wealthy, good and delightful.
The extra enticing one thing is, the heavier competitors shall be for it, and the more durable it’s going to be to get it. That’s life. There’s a motive we name this web site Freelance To Win.
However one of the best purchasers assume by way of worth, not value.
They’re not within the most cost-effective freelancer any greater than they’re within the most cost-effective restaurant, the most cost effective workplace chair, or the most cost effective laptop computer.
In the event you can present worth (i.e. clear up their issues), you could find extra of those good purchasers than you already know what to do with. Beneath are some extra examples…
By the way in which, the entire above purchasers grew to become repeat prospects as effectively.
Two of them even confessed that they’d been “on the lookout for somebody like me for years.” Freelancers could also be ubiquitous, however drawback solvers are arduous to search out.
Tips on how to generate profits on Upwork – the reality
Upwork is an ecosystem.
All the purchasers and freelancers serve a function.
Purchasers who pay $15 per hour are rather more invaluable than the whiners would have you ever imagine.
These good of us assist starting freelancers break into the sport and minimize their tooth. (My first Upwork consumer was one such particular person, and I’m extraordinarily grateful to him–and judging by the suggestions he left me, the sensation was mutual.)
New freelancers in flip assist these purchasers construct their companies on a lean finances that extra skilled freelancers would by no means contemplate. Win-win.
It will get higher: freelancers who do effectively get repeat enterprise.
Fairly quickly they grow to be busy sufficient that they’ll elevate their charges, and begin turning down enterprise on the previous fee. This opens up new job alternatives for much less skilled freelancers, who can then comply with of their footsteps.
A few of these freelancers will do effectively…and get repeat enterprise of their very own…and the virtuous cycle continues.
In the meantime, a few of these $15/hr purchasers will develop their companies, too. As they do, their wants and finances develop, creating new alternatives for extra skilled freelancers with superior abilities.
So the concept there’s this mounted “pie” of purchasers and cash on Upwork, and that we’re all competing for little slivers of it, is completely flawed.
In actuality, the pie is definitely rising on a regular basis.
The one query left is: How massive of a chunk would you like?
Now go get it.
The publish Tips on how to Make Cash On Upwork – My $100,000 12 months appeared first on Freelance To Win.
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