Cyber Monday gross sales reached $10.8 billion in 2020, a rise of over 15 % from 2019. 

Small companies stand to rake in some main Cyber Monday income if they’ll put collectively a compelling provide and successfully put it up for sale with an electronic mail collection.

Unsure learn how to make the most of all that spending? You’ve come to the precise place! On this article, I’ll allow you to get ready to ship a sales-generating Cyber Monday electronic mail, and I’ll share some actual Cyber Monday electronic mail examples to assist encourage your marketing campaign.

Desk of Contents

  • When is Cyber Monday 2021?
  • Tips on how to create an awesome Cyber Monday electronic mail marketing campaign
    • Tips on how to write the very best Cyber Monday topic strains
    • The 4 finest Cyber Monday electronic mail examples
      • Actual-world instance: How one small enterprise made $67,000 from their Cyber Monday electronic mail
        • Cyber Monday templates on your electronic mail marketing campaign

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          When is Cyber Monday 2021?

          Table of Contents

          Cyber Monday falls every year on the Monday after Thanksgiving. This yr, Cyber Monday is on November 29, 2021.

          Tips on how to create an awesome Cyber Monday electronic mail marketing campaign

          Earlier than we dive into learn how to create an awesome Cyber Monday electronic mail, I wish to take a second so that you can contemplate doing an electronic mail collection reasonably than a single electronic mail. 

          Why a Cyber Monday electronic mail collection is simpler than a single electronic mail

          Identical to with Black Friday emails, it’s finest to advertise your small enterprise’s Cyber Monday sale with an electronic mail collection of three emails, reasonably than only one electronic mail on November twenty ninth. Right here’s how a three-email collection helps you entice extra prospects than a single electronic mail:

          1. Your first electronic mail ought to exit a couple of days earlier than Cyber Monday and comprise a easy tease of your upcoming sale or provide. Sending this primary electronic mail will get subscribers enthusiastic about your provide, and allow them to know to look out on your electronic mail on Cyber Monday so it doesn’t get misplaced within the shuffle with all the opposite Cyber Monday emails they’ll obtain.
          2. Your second electronic mail is your major Cyber Monday sale electronic mail. It ought to be despatched on the morning of November twenty ninth and be very targeted on one factor: Your Cyber Monday provide, with a button that your electronic mail readers can click on to make the most of the provide. We’ll spend most of this text targeted on what this electronic mail ought to seem like because it’s a very powerful in your collection.
          3. The third electronic mail in your Cyber Monday collection is a “final likelihood” electronic mail. You must ship it out within the afternoon of November twenty ninth to remind your prospects that they’ve just some hours to make the most of the provide. After reminding them that that is their final likelihood to take part in your sale, your electronic mail ought to share the identical nice targeted provide particulars you despatched in your earlier Cyber Monday electronic mail.

          What to incorporate in your major Cyber Monday electronic mail

          Like I discussed above, your major Cyber Monday electronic mail ought to be hyper-focused on one factor: Getting your subscribers to make the most of your Cyber Monday provide. So watch out to not pack your electronic mail with an excessive amount of data. 

          Keep in mind — you need your subscribers to click on the hyperlink in your electronic mail to deliver them to your web site or on-line retailer — the place they’re one step nearer to creating a purchase order.

          To create the absolute best Cyber Monday electronic mail, embrace simply these three issues:

          • An excellent topic line that options probably the most compelling a part of your provide and motivates folks to open your electronic mail and study extra (We’ve tips about Cyber Monday topic strains within the subsequent part, so learn on!).
          • A transparent, compelling, and concise description of your provide. Don’t be shy right here! For those who’re providing a free reward, embrace “FREE GIFT” in daring textual content proper on the high of your electronic mail. For those who’re providing 15% off your whole stock, embrace a daring graphic or some stylized textual content to start with of your electronic mail that highlights that quantity. Simply establish probably the most thrilling factor you’re providing to prospects on Cyber Monday, and make that factor the star of your electronic mail.
          • A distinguished button or hyperlink that folks can click on on to make the most of the sale. Make this button tremendous simple to search out. In case your electronic mail incorporates an enormous daring graphic or product picture, you’ll be able to even make all the picture a clickable hyperlink to your web site. And be sure that the hyperlink goes to a web page in your web site that features some sort of message about Cyber Monday, so your prospects know they’ve landed on the proper place and that they’re getting your Cyber Monday deal.

          We’ll present you the way it all comes along with some real-world examples beneath. However first, we have to be sure that your electronic mail subscribers really open your electronic mail within the first place. The way in which we do that’s through the use of an awesome Cyber Monday topic line on your electronic mail.

          Tips on how to write the very best Cyber Monday topic strains

          The entire level of an awesome electronic mail topic line is getting folks to open your electronic mail in order that hopefully they’ll make a purchase order throughout your Cyber Monday sale. 

          In keeping with our Small Enterprise Now Report, emails with a reduction or coupon are the probably to be opened. The truth is, 77 % of shoppers mentioned they opened emails that contained a transparent low cost provide. And 67 % of shoppers mentioned they really go on to make a purchase order from most of these electronic mail.

          The takeaway? Put your provide within the topic line of your Cyber Monday electronic mail! Your topic line is the only most essential consider ensuring your electronic mail will get opened. On the very least, you’ll must tease your provide within the topic line. In any case, what’s the purpose of placing collectively an awesome sale if you happen to aren’t getting the phrase out to your prospects?

          We’ll share some examples of artistic Cyber Monday topic strains beneath and — spoiler alert — some don’t characteristic their provide within the topic line. These much less direct topic strains might be efficient for bigger manufacturers that persons are already very acquainted with, however small companies ought to be extra upfront with their provide as a way to compete for consideration within the inbox. For small companies to create the very best Cyber Monday electronic mail they probably can, I extremely advocate that includes the provide proper within the topic line.

          Listed here are some examples of efficient Cyber Monday topic strains utilizing this tactic:

          • “35% off site-wide TODAY ONLY”
          • “Get a FREE GIFT along with your buy while you purchase TODAY”
          • “⏰ Save as much as $35 on canine collars till 8PM EST! ⏰”
          • “🤑 CYBER MONDAY DEAL: 15% off EVERYTHING”
          • “CYBER MONDAY SALE: Purchase one, get one free (TODAY ONLY)”

          Now you is perhaps considering these sound somewhat bit spammy, particularly with the usage of capitalization. And that’s an awesome extinct! You don’t wish to be spammy in your electronic mail advertising, however when you may have a genuinely priceless provide or low cost, your prospects will need to learn about it. The truth is, that’s doubtless why they subscribed to your electronic mail record within the first place. So while you’re selling an awesome deal, your electronic mail record might be extra forgiving (and even thanks) for being daring, clear, and sure — utilizing attention-grabbing language with capitalization, exclamation factors, and emojis.

          Discover how the examples above additionally embrace urgency with language like “TODAY ONLY” or “till 8PM EST!” Not solely does urgency assist encourage folks to take motion and make a purchase order, it additionally makes it clear to your prospects that your provide is just for a restricted time in order that they don’t miss it.

          The 4 finest Cyber Monday electronic mail examples

          Take inspiration from a few of my favourite Cyber Monday sale electronic mail examples, from large manufacturers and small companies alike!

          Bonobos’ animated GIF Cyber Monday electronic mail

          Cyber Monday email example - Bonobos sale GIF

          Topic line: 🚨 Literal ultimate hours for 35% off Cyber Monday 🚨

          What I really like about this electronic mail: I’m a sucker for a very good animated GIF. This electronic mail from Bonobos is tremendous eye-catching and I actually like how they managed to create a tasteful, compelling, animated picture that highlights their product (Males’s garments) and their provide (35% off) on the identical time.

          Together with an animated GIF in case your electronic mail is an effective way to face out, and also you don’t must be a pc knowledgeable to take action! Try our article on learn how to insert a GIF into an electronic mail.

          Getaway’s Cyber Monday sale electronic mail

          Cyber Monday email example - Getaway cabins

          Topic line: Let Cyber Monday Take You Offline

          What I really like about this electronic mail: This electronic mail from the cabin rental firm Getaway has a playful topic line that matches completely with their model, which is all about giving folks a break from the hustle and bustle of a contemporary digital life-style. And though they don’t characteristic their provide of their topic line, it’s clear to see when you open the e-mail. The inviting picture, clear provide, and singular motion button to “Escape Now” compel the reader to click on and e-book their subsequent tenting journey.

          Hydroflask’s Cyber Monday site-wide deal

          Hydro flask Cyber Monday email example for a sale

          Topic line: We 🖤  (Cyber) Mondays

          What I really like about this electronic mail: This marketing campaign from Hydro Flask is a superb instance of a targeted Cyber Monday electronic mail. It has a colourful, inviting design and a quite simple message that boldly highlights their provide, together with an enormous vivid button that makes it simple for electronic mail readers to take benefit and save.

          La Provence: Free reward electronic mail

          And simply to indicate you once more that Cyber Monday is for small companies, right here’s an actual Cyber Monday electronic mail from considered one of my favourite small companies, La Provence in Rockport, Massachusetts.

          La Provence - Free Gift Cyber Monday sale email example

          Topic line: CYBER MONDAY!!! – FREE GIFT with Buy

          What I really like about this electronic mail: Initially, the topic line clearly highlights La Provence’s Cyber Monday provide — a free reward with a qualifying buy. Once you open the e-mail, there’s a very clear and concise description of the provide particulars. It’s additionally an awesome instance of the way you don’t want to supply a share off your whole stock to have an awesome Cyber Monday promotion. You possibly can provide a free reward (as La Provence does), free delivery, or a present card with a qualifying buy.

          Try extra methods you’ll be able to add vacation worth for patrons with out providing a reduction.

          Actual-world instance: How one small enterprise made $67,000 from their Cyber Monday electronic mail

          By now, hopefully, you perceive the speculation behind how a Cyber Monday electronic mail marketing campaign may also help you generate a spike in gross sales. However simply to drive dwelling the purpose, let’s check out the actual instance of how one small enterprise made $67,000 from their Cyber Monday electronic mail.

          When Heath Bowman, proprietor of Southeastern Underdeck Methods, despatched out an electronic mail one Cyber Monday, he wasn’t anticipating something groundbreaking.

          “Our Cyber Monday provide was our first electronic mail with Fixed Contact. To be sincere, I actually wasn’t anticipating something from it. I had by no means run a particular earlier than, and we did it tremendous final minute on the morning of Cyber Monday,” Heath explains.

          However while you personal a small enterprise, you begin to count on the sudden.

          “After I despatched our electronic mail, my cellphone didn’t cease for the following 10 hours! I used to be actually taking calls at midnight,” says Heath.

          In complete, Heath bought 27 jobs on Cyber Monday — leading to $67,000 in gross sales.

          That is probably the most jobs Heath has ever bought in a single day.

          “I had the concept as a result of I used to be getting so many Cyber Monday emails myself that day,” Heath remembers. “I believed: Why don’t we ship our personal Cyber Monday deal?

          Utilizing Fixed Contact for electronic mail advertising, Heath was capable of create his first electronic mail simply and get it out straight away.

          “We made it occur inside a pair hours — created the design, and selected a reduction. We advised everybody it was a one-time deal, and it actually resonated with lots of people,” he says.

          Right here’s a have a look at the e-mail Heath despatched out:

          Whereas reductions are usually not one thing Heath affords typically, he determined together with a one-day-only 15 % off coupon would possibly persuade folks to take motion and drive some gross sales in the course of the slower winter season.

          Since his profitable Cyber Monday electronic mail, Heath continues to see the advantages of utilizing electronic mail advertising year-round.

          He now sends month-to-month emails to keep up a correspondence with current leads and keep on the high of individuals’s minds.

          Somewhat than spending time chilly calling folks, Heath sees his emails as one of the simplest ways to construct relationships and achieve belief with folks earlier than they resolve to purchase.

          “Fixed Contact has helped us bridge that hole, the place we’re not going to pressure you to purchase one thing proper now,” Heath explains. “A whole lot of firms, in the event that they don’t shut on a deal straight away, they assume they’ll’t make a sale so they only transfer on. What we are able to do with Fixed Contact is keep involved with previous prospects and future prospects. The previous prospects can study concerning the new stuff we’re providing, and the potential prospects would possibly purchase a yr after we first speak to them, so we don’t surrender on them.”

          Heath urges different enterprise house owners to recollect the significance of teaching and profitable over shoppers, as an alternative of specializing in the arduous promote on a regular basis.

          “We haven’t despatched any affords once more since,” he says.  “We’ll positively provide one other low cost this yr on Cyber Monday, however the remainder of the yr, we actually wish to give attention to training and new product choices, and what’s occurring with our enterprise. Our subsequent e-newsletter is about considered one of our employees members and the latest certification he acquired for the reworking trade.”

          Since getting began with electronic mail advertising a yr in the past, Heath has additionally modified his strategy to his emails’ format.

          “I not too long ago despatched a take a look at electronic mail to myself, opened it up — and though it was my firm, I believed ‘Wow I wouldn’t learn all that!’ We went again to the drafting board as a result of we have been actually including an excessive amount of content material. Now we’re going to attempt to do extra frequent newsletters with much less content material to maintain folks clicking via.”

          Heath’s new electronic mail format is concise and targeted with one clear name to motion. With over 60 % of all emails now opened on a cell system, his strategy is ideal for subscribers who’re opening on their telephones.

          Heath’s expectations for Cyber Monday have modified since his first electronic mail marketing campaign.

          Heath’s confidence as a marketer for his enterprise is rising, and he continues to drive gross sales in the course of the vacation months.

          Right here’s his recommendation for enterprise house owners who’re eager about sending their first Cyber Monday electronic mail this yr:

          “My recommendation for Cyber Monday is to truly do it. I actually assume folks want to only take step one. I couldn’t consider how effectively we did with it. It’s extra essential than a number of promoting— as a result of it’s simply following up with prospects. The largest drawback is that folks gained’t pull the set off. You in all probability don’t even want as a lot content material as you begin with, so simply write one thing up and preserve it easy.”

          For those who’re utilizing Fixed Contact on your electronic mail advertising, we make it simple to create emails with our particular electronic mail templates.

          Cyber Monday templates on your electronic mail marketing campaign

          Don’t begin your electronic mail from scratch! We provide an enormous choice of electronic mail templates which you could customise on your Cyber Monday marketing campaign. Listed here are a couple of of my favourite templates for Cyber Monday:

          Animated Cyber Monday sale template

          Animated Cyber Monday template

          Robotic-themed Cyber Monday template

          Sale email template with Robot

          Techie Cyber Monday sale template

          Tech-themed Cyber Monday template for email

          It’s time to construct your individual Cyber Monday marketing campaign!

          Now you’re able to plan your electronic mail campiagn and generate gross sales this Cyber Monday!

          Log into your Fixed Contact account or begin a free trial to start constructing your marketing campaign.

          The submit Cyber Monday E-mail Examples and Suggestions for Your Small Enterprise appeared first on Fixed Contact.

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