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Transactional email is an easy, hands-free way for you to build relations with your customers and increase brand loyalty. While marketing emails are traditionally used to boost awareness of your brand and your products, transactional emails are more about nurturing established customer relations, improving customer service, and increasing trust in your business. Email marketing boasts […]
The post What Is a Transactional Email? appeared first on Constant Contact.
You’ve got a solid email marketing strategy for your regularly cadenced email and now you’re ready to take the next step to improve your results. It’s time to add email marketing automation. With email automation, you’ll save time by communicating relevant information to subscribers at the right time, based on their actions and interests. You’ll […]
The post What is Email Marketing Automation? appeared first on Constant Contact.
I have a confession — I love shoes. I love them so much that I once received a handwritten note from a store for buying so many. I also love the yearly automated happy birthday email that my favorite shoe store sends. It may be automated but it brightens my day and makes me feel […]
The post How to Send an Automated Happy Birthday Email appeared first on Constant Contact.
Retail email marketing is one of the most successful tools at your disposal for building relationships with potential customers and encouraging them to shop with you again. The average return on investment for email marketing is about $36 for every dollar you spend. If you’re not using this strategy to promote your business, you could […]
The post A Retailer’s Guide to Email Marketing Strategy appeared first on Constant Contact.