Black Friday is when the vacation madness really begins. However with that procuring frenzy comes an unimaginable alternative to your small enterprise to drum up a variety of vacation gross sales. In reality, in 2021, folks spent a file $886.7 billion on Black Friday, up over 14 % in comparison with 2020!

To make the most of one of many largest procuring holidays of the 12 months, you need to plan your Black Friday e-mail marketing campaign forward of time, and moderately than await the day to reach, it is best to begin sending emails early. 

As soon as your prospects know to anticipate your e-mail on Black Friday, you need to use your subsequent e-mail to current a novel provide, after which make certain the perfect offers go to your greatest prospects. We’ll present you ways.

Learn on for our tricks to make this your most profitable Black Friday e-mail marketing campaign but, together with templates and real-life examples that can encourage you to promote extra this vacation season.

When to begin your Black Friday e-mail advertising and marketing

As consumers descend on shops (on-line and in-person) across the nation on the daybreak on November twenty fifth, you don’t need to be up on the similar time creating emails. As an alternative, schedule your Black Friday marketing campaign to begin no less than per week early. 

Your e-mail sequence ought to have three emails

  1. One which teases your offers 
  2. One other that presents the provide
  3. A 3rd that closes with a last-chance reminder. 

An e-mail sequence like that is simpler than a single message and can enable you to keep prime of thoughts along with your prospects, at the same time as they obtain a slew of different Black Friday emails.

When is Black Friday 2022?

Black Friday falls on the primary Friday after Thanksgiving. This 12 months, it’s on November 25, 2022.

One of the best day to ship a Black Friday e-mail marketing campaign

It is best to begin your Black Friday e-mail marketing campaign on Friday, November 18th, one week earlier than Black Friday, with a teaser e-mail.

The teaser e-mail that holds again the total shock offers prospects a style of what to anticipate whereas constructing pleasure. It additionally helps your second e-mail stand out in a crowded inbox as a result of prospects expect an e-mail from your enterprise.

One of the best time to ship a Black Friday e-mail provide

One of the best time to ship your Black Friday provide is early on the morning of Black Friday (Nov. twenty fifth). This second e-mail of your Black Friday marketing campaign presents the precise provide and supplies a timeline for a way lengthy the provide is legitimate.

Then, ship out a last-chance reminder along with your Black Friday provide within the afternoon, when procuring begins to decelerate, to offer a mild reminder, create some FOMO (worry of lacking out), and provides your prospects a couple of hours to take benefit earlier than the provide ends.

3 ideas for a profitable Black Friday e-mail marketing campaign

Now that you recognize why and when to ship out a Black Friday provide to your e-mail record, let’s take a look at ideas to verify your e-mail campaigns are profitable and really drive gross sales for your enterprise.

1. Be sure to ship pre Black Friday emails

I do know it may be tempting to forgo the pre Black Friday e-mail and the follow-up provide on the afternoon of the vacation, nevertheless it’s actually price it to ship an e-mail sequence as an alternative of only a single e-mail.

By sending a pre Black Friday e-mail with a teaser of your provide, you’re constructing pleasure along with your e-mail subscribers. You’re additionally setting them as much as anticipate your e-mail, which is necessary as a result of in any other case you would simply get misplaced within the inbox when each firm sends their Black Friday e-mail on the morning of November twenty fifth. Giving your prospects a heads-up about your provide will allow them to know to search for your e-mail on the vacation, so that they don’t miss out in your particular provide.

A pre Black Friday e-mail will get your subscribers excited and cues them to look out to your provide.

2. Provide your prospects one thing surprising

The usual low cost provide will be efficient, however when each different firm is utilizing the identical tactic, it may be exhausting to face out. As an alternative of discounting your merchandise, take into account providing a special sort of worth they don’t anticipate, like exclusivity. Everybody likes to really feel like a VIP, so create a particular assortment of merchandise reserved for the shoppers that repeatedly assist your enterprise.

When you run a model constructed on a subscription mannequin, the VIP assortment might be reserved for subscribers. Together with a teaser concerning the VIP product line within the first e-mail of the sequence might present a lift in subscriptions earlier than Black Friday even arrives. If your enterprise makes use of a special mannequin, you would hold the merchandise and provides a secret, however let prospects refer a buddy to broaden your viewers on the similar time.

Unexpected Black Friday email
Along with an ordinary Black Friday provide, take into account sharing a particular deal simply to your VIPs or prospects in your rewards/loyalty program.

3. Get the precise offers to the precise folks

When you do provide a reduction to prospects, make certain they obtain it. Phase your e-mail record into totally different teams of shoppers. Then you’ll be able to ship every section a special vacation provide, such because the VIP product assortment to your most dear prospects, and a easy 10% low cost to newer prospects.

Segmentation additionally retains you from sending too many emails, or the fallacious one. If the e-mail despatched on the morning of Black Friday convinces a buyer to purchase a product, you don’t need to ship them one other gross sales reminder e-mail on the finish of the day. As an alternative, ship a thanks e-mail, an incentive to refer a buddy, or a particular piece of vacation content material.

Black Friday e-mail templates

The simplest option to make your Black Friday e-mail look skilled and interesting is to begin with one in every of our Black Friday e-mail templates! Take a look at only a few of them beneath, out there to make use of in Fixed Contact.

Black Friday tag sale template

Black Friday sale template

Animated Black Friday template

Animated Black Friday email template

Offers template

Black Friday deals template

Restricted-time ecommerce template

Black Friday email example

Black Friday e-mail advertising and marketing examples

Now let’s check out a few of our favourite real-world examples of Black Friday emails!

Plaid Friday

La Provence Black Friday email example

This e-mail from La Provence highlighted an area different to Black Friday referred to as “Plaid Friday”, encouraging folks to buy at their retailer or at different small companies within the city of Rockport. We love the shoutout to small companies and that they included a point out of Small Enterprise Saturday as properly!


BOSE Black Friday email example
Supply: Actually Good Emails.

We love this interactive e-mail from BOSE, which inspires readers to “scratch off” to unveil a novel financial savings code. When customers click on the scratch-off picture, they’re taken to a touchdown web page that particulars the financial savings out there to them. This can be a nice option to flip Black Friday right into a sport and inspire readers to click on by way of to your web site.

Animated product characteristic

Supply: Actually Good Emails.

Isn’t this e-mail from Article putting? We love this use of an embedded e-mail GIF to showcase their product, with overlaid textual content highlighting their provide.

There’s nonetheless time to make an affect

Fortunately, you don’t must reinvent the wheel to get your vacation advertising and marketing off the bottom, even for those who haven’t deliberate a factor simply but. Look again at your e-mail advertising and marketing metrics. Main developments, just like the time of day with essentially the most opens, or the most well-liked topic traces, may also help you form future campaigns. Consider how you would enhance in your previous success, and keep away from the ways that didn’t work.

Upon getting a sport plan, write a topic line that will get prospects to open your e-mail, embody an attention grabbing headline, add the precise picture, and current a transparent name to motion. Double-check that the decision to motion button on the backside of the e-mail correctly hyperlinks to the precise web page of your web site. After studying your e-mail, prospects ought to know precisely what to do subsequent.

Use Black Friday to energy your vacation advertising and marketing

I haven’t began my vacation procuring, and I nonetheless don’t know the way to wrap a gift with solely three items of tape (Lies!), however I’m scheduling my Black Friday e-mail sequence per week early. 

Begin this 12 months’s advertising and marketing off proper by making a listing of vacation marketing campaign concepts to your viewers, test it twice, after which begin scheduling. Higher but, implement e-mail automation, and when the tryptophan begins to lull you to sleep on Thanksgiving day, you’ll be capable to relaxation simple, understanding your vacation advertising and marketing has already began.

The put up Black Friday Electronic mail Suggestions, Templates & Examples 2022 appeared first on Fixed Contact.


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