Think about it’s Wednesday, December 1st, 2021.

Giving Tuesday has come and gone. You’ve participated in a worldwide day of giving, raised some spectacular funds, and gained helpful learnings to use to the following 12 months.

Properly performed!

Now it’s time to create a Giving Tuesday thanks marketing campaign that turns the vacation right into a launching pad for record-breaking year-end donations.

To construct in your Giving Tuesday momentum, you should plan your considerate follow-ups upfront. Be sure to’re saying these three issues to your supporters as soon as the large day is within the books:

Desk of Contents

  • 1. Thanks
  • 2. We’re relying on you past Giving Tuesday
  • 3. Right here’s what we achieved collectively
  • Lengthen your Giving Tuesday success with a considerate “thanks” marketing campaign

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1. Thanks

You completely can’t overlook the significance of expressing gratitude to your donors. Thanking them for his or her Giving Tuesday reward reinforces that their donation issues and will increase their funding together with your group.

The best thanks emails are easy, easy, and above all, genuine.

Sturdy Ladies Sturdy Ladies expresses their gratitude in a pair fast paragraphs with highly effective sentences like: “We don’t take without any consideration that our work wouldn’t be potential with out supporters such as you.”

Giving Tuesday Thank You email example.

Take this chance to remind supporters of what their donation makes potential. You may as well use your thanks e-mail as an opportunity to offer one thing again. Sturdy Ladies Sturdy Ladies does an important job of this by inviting donors to have fun a profitable 12 months throughout their Vacation Open Home.

Tip: Don’t be digital camera shy! Sharing a thanks video is a extremely partaking technique to present your appreciation.

2. We’re relying on you past Giving Tuesday

Guarantee that your new donors and recurring donors alike know that Giving Tuesday isn’t the one day they will become involved. Ship a considerate “We’re relying on you” e-mail to let your subscribers understand how vital year-end donations are to assembly your group’s objectives.

One vital caveat when sending this message: Don’t be too pushy right here. Even when they’re not in a position to donate this time round, present them different methods they might help out.

Encourage supporters to share a hyperlink to your donation web page from their social media channels or remind them to refer your group on to a buddy or member of the family who may be capable of assist out.

3. Right here’s what we achieved collectively

Have you ever ever devoted time, vitality, and assets to one thing with out figuring out in case your efforts paid off?

Not a really good feeling, is it? Positively not one thing you need your donors to really feel!

As an alternative, deal with your donors like vital stakeholders of your group. Preserve them knowledgeable of the precise objectives you’re attempting to perform and the way you’re faring. The extra transparency you supply the extra invested they’ll really feel.

Embody anecdotal accomplishments in addition to charts that present year-over-year outcomes so your supporters know precisely the place issues stand and the way they slot in.

Giving Tuesday follow up message

Lengthen your Giving Tuesday success with a considerate “thanks” marketing campaign

Plan your follow-up messages upfront so you may ship impactful messages that drive motion by means of the top of the 12 months and past!

It’s by no means too early to get began. You’ll be able to start drafting your Giving Tuesday follow-up e-mail immediately!

Giving Tuesday Thank You template
Fixed Contact makes it simple to ship knowledgeable Giving Tuesday thanks e-mail with drag and drop templates like this one.

The submit 3 Issues to Embody in Your Giving Tuesday Thank You Message appeared first on Fixed Contact.

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