Giving Tuesday (November 30, 2021) is correct on the heels of main retail holidays like Black Friday, Small Enterprise Saturday, and Cyber Monday.

It’s the proper time in your supporters to take a break from the hustle of vacation purchasing and embrace the spirit of giving.

The most effective methods to fundraise on-line on this giving vacation is to ship out a Giving Tuesday e mail collection. Learn on for our recommendations on sending Giving Tuesday emails that really encourage donations, together with some examples and templates you need to use for a profitable fundraising vacation!

Desk of Contents

  • How can your group get donations this Giving Tuesday?
  • 3 Giving Tuesday e mail examples that inspire individuals to donate
    • 1. Begin with a compelling headline
    • 2. Inform a robust story
    • 3. Make giving as simple as attainable
  • Giving Tuesday e mail templates
  • Don’t miss out in your Giving Tuesday presents

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How can your group get donations this Giving Tuesday?

Ship a well timed e mail to remind your supporters how a lot their presents matter to you.

Irrespective of how busy your group is, you’ll be able to ship an expert wanting e mail to your supporters in a matter of minutes. E-mail suppliers, like Fixed Contact, make it simple with custom-made Giving Tuesday templates.

Giving Tuesday Email Templates
Right here’s an instance of certainly one of our pre-built Giving Tuesday e mail templates.

3 Giving Tuesday e mail examples that inspire individuals to donate

Let’s check out some profitable Giving Tuesday e mail appeals from different organizations.

Use these three tricks to create your individual fundraising e mail collection.

1. Begin with a compelling headline

Issues transfer quick within the inbox. You solely have a couple of fast seconds to get individuals’s consideration.

That’s why the Wellesley Schooling Basis makes their message pop with a big pink banner and clear headline proper on the high of their e mail.

With only a fast look, readers perceive what they’re being requested to do: to “Give the Reward of Schooling.”

When writing your #GivingTuesday e mail, ensure to incorporate a robust headline like this proper at the beginning of your message.

Giving Tuesday email example
This Giving Tuesday e mail instance exhibits how a compelling headline is a key component in getting your subscribers to note your message and make a donation.

2. Inform a robust story

Now it’s time to clarify why donations actually matter to your group. With so many organizations on the market, why ought to individuals donate to you?

Get particular right here and inform a narrative that pulls at heartstrings. The Pajama Program does a superb job displaying supporters how their donations make actual, life-changing influence.

Take into consideration what story your group can inform. Strengthen your message with related footage and quotes to make your message genuine and exhausting to disregard.

Giving Tuesday email example for donations
This e mail motivates readers to donate through the use of the group’s highly effective story.

3. Make giving as simple as attainable

As soon as somebody has determined to donate to your group, it’s time so that you can roll out the pink carpet and provides them an extremely optimistic expertise.

Discover how Gifford Cat Shelter attracts consideration to their name to motion with a vivid pink “Donate At present” button. Additionally they assist donors resolve how a lot to contribute by displaying what particular greenback quantities are capable of finance.

Giving Tuesday email donate button
The donate button in your e mail must be outstanding so individuals can simply donate to your trigger.

After clicking in your name to motion button, donors must be taken on to a mobile-responsive touchdown web page the place they’ll make a donation shortly and simply.

Giving Tuesday e mail templates

You don’t have to design your Giving Tuesday e mail from scratch! Fixed Contact has built-in Giving Tuesday templates that enable you to look skilled and give attention to motivating your readers to hit the “donate” button. Try a couple of examples of our templates under:

Fixed Contact account and begin utilizing our Giving Tuesday templates as we speak!
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The publish 3 Giving Tuesday Emails Assured to Get You Items appeared first on Fixed Contact.

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