Topps Bunt: Irrational Exuberance

by JT McGee

$_1If you’re anything like me, you thought trading cards were dead. They languished to obscurity when collecting became cool again in the late 80s and 1990s, right?

Wrong. Dead wrong.

An app called Topps Bunt is proving that the market for collectible sports cards is alive and well. Topps Bunt is a digital trading card game in which users collect digital baseball cards. It’s a “freemium” app — you can play for free, but spending real money allows you to buy more cards.

The cards are as popular as ever, despite the fact they are 100% digital. And even though they’re digital, they seem to have real value.

Here’s some recent and insane listings on eBay:

$360 for a Derek Jeter card

$150 for a Mike Trout card

$71 for a collection of different “insert” cards

Bear in mind that these listings have bids. The prices are not the result of an overzealous seller, but of a true market willing to pay hundreds of dollars for a single digital card. And I can guarantee that the ending sales price will be higher than the prices listed in this article. I’ve been a curious spectator for a few weeks now — Jeter and Trout cards can sell for as much as $500 per.

Now, these are “special” cards. The Jeter and Trout cards are one of only 100 in existence. So if you want one, you have to compete with the subset of 297,000 Topps Bunt players who are just as insane as you are.

I find it ridiculous. You probably find it ridiculous. But the fact is that a fool and his money can still be parted.

{ 1 comment… read it below or add one }

Myles Money September 4, 2014 at 03:33

I collected Yu-Gi-Oh cards when I was younger: do you think I’m sitting on a million? 🙂


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