Suppose that you and I are going to lunch. You’ve come to an unfamiliar place, the weird small city in which I live.

You have no idea what to make of the restaurants here. Of course, you recognize all the familiar names like McDonald’s or Subway, but we’re trying to dine, not just fill ourselves with a sufficient number of calories.

And so I ask you, “what kind of foods do you like?”

“I’ll eat anything,” you say, hoping to remain democratic in our choice of restaurants.

“No you won’t,” I reply, “Just give me some ideas. Asian food? Mexican food? German-American steak and potatoes like a champ?”

Likely (I’ve studied this conversation, I swear) you’re going to find a few of those choices to be poor. And you’ll make it known. You didn’t realize how much you disliked Mexican or American foods until I brought it up. Yuck!

Weeding before Planting

This is how most decisions work. You have to weed out the bad choices first, so as to improve the odds of success. If you’re no fan of Mexican food, removing those from the list of possible restaurants immediately improves your experience.

We just moved from a pool of restaurants that would give us a 0-10 out of 10 experience to a 2-10 out of ten. Maybe even better. Of course, I’m not talking about my ability to keep you entertained, just the quality of the food and atmosphere – attributes of the restaurant.

Once we do our broad-based weeding, we can then work through my knowledge of local eateries. If you say that you totally dig Asian restaurants, I can start thinking about the best Asian restaurants in town. Or, more accurately, I can throw out all the bad choices so that only a few good choices remain.

A Random Restaurant Walk

Before I removed possible choices, the potential experience could be rated from 0-10 out of 10. It was truly a random walk. However, after weeding out poor choices by category, and then poor choices within the selected category, we’re solidly at a 6 or better. We’ve improved our possibilities for lunch not by selection, but by disselection.

This is key.

In investing and in eateries, it isn’t what you pick, but what you do not pick. My portfolio consisting of less than ten positions may make it appear as though I hand picked only a tiny fraction of the publicly-traded companies listed on the market. However, I see it differently – I removed several thousand and only a handful remained.

How to Outperform

We need not overly concentrate to make a good investor a great investor. In fact, with two simple changes to the Total Stock Market Index, I can have you outperforming in no time.

Here’s my simple, no nonsense way to outperform with the Total Stock Market Index:

  1. Remove airlines – As Warren Buffett says, “If capitalists had been present at Kitty Hawk when the Wright brothers’ plane first took off, they should have shot it down.” Airlines require large capital expenditures, have serious volatility due to fuel prices, and operate on tiny margins. In total, the airline industry gave investors negative operating earnings of $200 billion over their history. This business is fundamentally flawed.
  2. Remove shippers – Next, I’d remove every bulk-dry shipping company from the list. As I explained in an article about economic moats and Warren Buffett’s lie about railroads, sea shippers have no economic advantage. I encourage you to read through the list of the world’s biggest super tankers to see how many sailed for fewer than 10 years. Every economic cycle, shipping companies build too many ships. In every contraction, they scrap ships built to last for 50 years after a short lifespan of only 10 years. It’s a stupid business to be in. Again, high capital expenditures, no moat, and small operating margins.

The Total Stock Market Index with shippers and airlines removed will beat the Total Stock Market Index in the long-run. I have no doubt in my mind that this is true. And, remember, I did not pick a single stock. I merely removed two obviously terrible industries where individual firms only earn money when other firms in the industry lose money.

I am not suggesting that this portfolio will outperform for every day of the week for the next 20 years. There are plenty of fools who buy airline and shipping stocks on the basis of improving industry fundamentals, which are always temporary. Of course, this is irrelevant for buy and hold style investing, since, over the course of decades, one can expect the cumulative earnings in airlines and shipping stocks to be barely positive, but more likely, negative.

In less than 5 minutes, I constructed a portfolio designed to outperform. If you believe what you hear from passive investors, I have done the impossible. Forbes should be calling me in 5 minutes to do a cover story, and my fund will live in infamy as a fund that outperformed the market over 50, 60, 70 years.

So, with that, I’ll let this go. Just remember – stock picking has nothing to do with what you pick, but what you leave out. You need not be a stock picker to beat the market, you need to be a stock remover. It’s not the good stocks that you buy that make the difference – it’s the bad stocks you abandon that drive total returns.

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First of all, I wanted to give a shout to Frank at Bad Money Advice. His site was always one of my favorites in personal finance, and it’s good to see that he’s back with a new post on the Postal Service.

Those of you who have your own complaints about the methods and illogical madness of personal finance will enjoy Frank’s in-depth analysis of typical personal finance matters.

But Back to Postal Delivery…

As we all know, the USPS is in a world of hurt. Negative operating income plus serious deficits in the pension program make it a massive money drain. The USPS requires perpetual bailouts from the public trust to continue operations.

Some would say that the USPS should be privatized. Often we hear that UPS and Fedex could pick up the slack should the USPS go the way of the dinosaur. Just think of what the private firms have in common with the public USPS:

  1. Networks – UPS and Fedex have thousands of locations and drop-off spots across the country.
  2. Infrastructure – Both private firms have the capacity to sort billions of packages annually.
  3. Labor – UPS and Fedex likely already have drivers delivering packages to your neighborhood.

Suffice it to say that if the USPS were to disappear, UPS and Fedex should be able to pick up the public postal office’s demand, right? The transition should be perfect!

Hold that Thought

The problem with the USPS is that it is required by law to ship letters even if it costs the organization money. Neither UPS or Fedex have that problem. It’s the major issue at play here – USPS cannot be purely driven by profit.

For whatever reason, this tends to be overlooked. The US Postal Service has to lose money on some deliveries because it has to deliver every letter or package customers want shipped.

If I receive 1 letter per day, the USPS still has to bring it to my mailbox. I would assume that the USPS would lose money if I only received 1 letter each day. If I were to receive 100 letters each day, I would be a wildly profitable customer. There are many households where the USPS shows up to drop off a stamped envelope only to lose money on the transaction. You would have a very, very hard time convincing Fedex and UPS to do that. You would have an even harder time convincing people to pay even more to mail a letter.

The Logic is in the Model

The Post Office has a partnership with Fedex to deliver “SmartPost” packages. Fedex agrees to ship the packages by air or ground to a shipment center. The USPS takes it from the warehouse or destination point to the end customer.

Why?

Because the USPS has to deliver mail anyway! Your postman already stops at the mail box of the average household once per day, so adding another package to the shoulder bag of a mail carrier makes way more sense than sending Fedex truck and worker out to make final delivery for a single package.

If it doesn’t make sense for Fedex to send a truck out when the USPS is making a stop at every household already, why does anyone think that it will be cheaper for Fedex and UPS to split the load?

Fedex is a marginal cost consumer of the USPS’s work. Marginal cost consumption comes up everywhere! We’re marginal cost consumers of gasoline when we purchase goods or services online rather than in brick and mortar retail stores.

The Boston Consulting Group expects that daily mail volumes will decline from 3.8 pieces per delivery point in 2009 to 2.8 pieces by 2020. Thus, by 2020, postal workers will make the same number of stops for 26.3% less mail. The decline is very real, very costly, yet very much unavoidable. Stamps are not going up in price because of gas, wages, or pensions – it’s all about mail volumes. Pretty soon, the USPS’s route is going to be full of unprofitable 1 letter per day deliveries. (I’m assuming it already is.)

So, given that declining mail volumes are the real problem, how would Fedex and UPS have immunity from declining revenues per mail box? If they both deliver to the same houses every day, the price to mail anything will go up. Look at it this way: if 3.8 pieces of mail are delivered by USPS today, why would 1.9 pieces of mail delivered by Fedex and 1.9 delivered by UPS be cheaper? It’s insanity.

The USPS isn’t going anywhere

I will be dead before the USPS says its final goodbye, and I expect to spend another eight decades on this planet. Will it go to a delivery schedule with five days instead of six? Probably. It might eventually go to three days a week. Who knows?

But what we can know is, for as long as people enjoy living in the middle of nowhere, the USPS is not going to disappear. Some letters cost $2 each to deliver because of rigidity and low-volumes relative to high fixed costs. Some cost $.10 because of high volumes and proportionally smaller fixed costs.

The USPS is a very effective way to subsidize and normalize the cost to send a letter. Given that its infrastructure is key to keeping the delivery of mail as cheap as it can be, it won’t go away any time soon. Granny won’t tolerate a $5 charge to send a birthday card to her grandkid in BFE, Iowa. Credit card companies won’t tolerate higher mailing prices to spread Bernanke’s low rates to my mail box, either.

And for that reason, and that reason alone, the USPS isn’t going anywhere. It’s merely a budgetary boondoggle, given that the USPS ended the fiscal year with a $5.1 operating loss, an amount equal to about .13% of the 2011 Federal budget. Besides, the real culprits here are online statements and bill pay.

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High-interest debt has long been considered a financial no-no – a death knell to personal balance sheets.

But what if high interest debt isn’t as bad as it seems? What if we could reverse engineer the careful thought of Dave Ramsey to come to such a conclusions?

Weighted Average Cost of Capital

In institutional finance, the weighted average cost of capital is a key part of the investment process. The weighted average cost of capital is comprised of debt and equity capital, weighted based on the amount of debt or equity making up a business at differing rates of return.

Long-story short: a business funded 50-50 with equity and debt where equity investors want a 10% return and debt investors want a 6% return would have a weighted-average cost of capital of 8%. The equation is simple: (10%*.5)+(6%*.5) = 8%.

We can calculate a weighted-average cost of capital for an individual, as well. If you have $2000 in credit card debt at 20%, $8,000 in auto debt at 5%, $20,000 in student loan debt at 4%, and $170,000 of mortgage debt at 3.5%, you have a weighted average cost of capital of 3.775%. The total cost of all your debt is 3.775%, even though some of your debt costs 20% while another part costs 3.5%.

As the largest debt is also the lowest interest debt, your total cost of debt is tiny!

The weighted average cost of capital calculation is the basis behind my post about financing depreciating assets. Just because you forego direct financing on a purchase does not mean the purchase is debt-free. The opportunity cost is paying down debt, which has to be balanced with your weighted average cost of capital. Thus, so long as you have debt, everything you purchase is, in fact, financed.

Dave Ramsey’s Place

Dave Ramsey has long been an advocate of the debt snowball method, which says you should pay off your debts in order from lowest balance to highest balance. Some (like me) would criticize him for failing to account for interest rates. In an ideal world, one should pay the highest interest balance first.

Luckily, interest and balances have a strong inverse relationship. The economics of lending require a lender to charge high interest on small loans, and low interest on large loans. Thus, in most cases, Dave Ramsey followers do actually pay off high interest balances first. At the worst, Dave Ramsey followers pay a few hundred dollars more in interest that they might not pay had they taken the time to evaluate the rate of interest on their debt.

Dave Ramsey is smarter than he leads on. He knows that in the aggregate, people who pay off smaller balances realize better outcomes. It doesn’t make his suggestions mathematically correct, just simplified, easier to digest, and more marketable to a wider collection of Americans burdened with debt servicing costs – which makes him a wealthier, more influential person.

He’s a smart salesman, basically.

Anyway…

The point is high interest debts of any type are not necessarily bad. The burden is not really about interest. Not at all – notice how in the above calculation a high interest credit card debt has limited impact on the total cost of an individual’s personal finances.

The real limiting factor is usually income – the spread between your monthly payments and cash flows to you is what makes people freak out. There are plenty of people with HUGE debts who will never feel pinched, and never seek out financial advice, because they can still afford to pay the bills each month.

As income is the limiting factor, small balances like a credit card or payday loan from a company like paydayloansresource.org are more costly on a month to month basis, even if these sources of financing do not greatly affect one’s average cost of capital. This is due to the amortization schedule. A credit card with a $2000 balance and $50 minimum payment amortizes in 5.5 years. The minimum monthly payment is equal to 2.5% of the principal balance. Compare this to a mortgage, where the monthly payment is equal to less than one-half of one percent of the total balance.

It’s all about cash flow. It really is. If you do a WACC analysis on your personal debts, you’ll see that your actual interest expense is relatively small (especially if you have large, low-interest balances.) However, the monthly payments on small debts are the most restrictive to your income and outgo each month, and therefore the largest single source of frustration.

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Are you an Apple fan?

Do you rock black mock turtlenecks and Levi Jeans, to pace back and forth in envy of each new Apple product release?

If so, you might also be a rabid consumer, someone who spends far more than everyone else for almost everything.

Apple Users Love Apps

Let’s start off with apps. Here’s a comparison between app revenues per user for iTunes, Amazon’s App Store, and Google Play where Apple’s revenues are set as the basis for comparison at 100%.

As you can see, neither Amazon App Store customers (Kindle users, primarily) nor Google Play customers (Android phones and tablet devices) spend to the same degree as Apple users. On average, Apple users spend $1 on apps for their devices for every $.89 Amazon users spend or for every $.23 a Google Play customer spends.

But it doesn’t stop there.

Over the weekend, the Wall Street Journal mentioned that Orbitz also taps into the spend-happy lives of Apple electronics users. Apple users who go to Orbitz.com to rent a hotel room pay an average of $20 more per night than other users. The author of the brief suggests two reasons for heavy Apple user spending:

Anyone who pays a 50% or so premium for a Macintosh has more money to begin with. Either that or they’re the ideal consumer – the type that pays through the nose for a name brand.

Cha-ching!

iPhones Win the Female Heart

Elsewhere, in China, Apple iPhones are the gift of love. I’ve previously written about the off the charts male to female ratio in China that makes women so ultra-valuable to an unmarried man. An anecdotal story from one writer at Harvard Business Review says Chinese men are unlikely to have an iPhone, a $700 product in China, where phones are not subsidized by carriers.

However, women in relationships almost always carried their prized iPhone – a product that isn’t even remotely in the same league as other smartphones on the market. The iPhone 4S’s Siri cannot understand Chinese, the keyboard is difficult to use for Chinese speakers, and usability is second-rate compared to local offerings.

However, every woman with a boyfriend seems to own one. The boyfriends? Nope. The women with boyfriends? Yes – iPhone or nothing!

Interesting. Even in the emerging markets, cellular phones with a well-known Apple emblazoned on the back are a status symbol, a product for wealthier consumers who enjoy everything the Apple brand stands for.

So, is it definitive? Is Apple now a luxury goods maker before everything else? Who knows. What I do know is that Apple’s marketshare among wealthier consumers certainly doesn’t hurt the firm’s exponential revenue and earnings growth. The company is killing it:

Maybe Apple finally did what no company could ever do: turn consumer technology into a high-margin business in the long-haul. The edge in loyalty, spending, and responsiveness to branding is absolutely incredible.

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